Warner Bros has launched a UK licensing and marketing campaign that puts Tweety into the spotlight as a fashion icon, echoing the character's success across the rest of Europe.
Warner Bros. Consumer Products has o
How old is Polly? Where does she live? Who are her friends? No-one quite knows the answer to these questions but that hasn't stopped her building $350m in worldwide retail sales and being the world's number on
The World Cup finals are watched by a global television audience of billions of passionate fans, something that the licensing industry has tapped into. As the 2006 finals kick-off in June, Graham Pomphrey looks at the birth of World Cup licensing and