Kidz Entertainment / EEMC and LEGO have renewed their representation agreement for a further three years. LEGO licensing has been building into a huge success story and there are now ten local and international partners creating licensed LEGO products, including IQ, Plassteam and Re:Creation.
CEO Morten Geschwendtner told License Global, “There are significant growth plans in place for LEGO. But it’s not about signing lots of deals. It’s about finding partners who can commit for the long term and who understand the LEGO brand’s DNA and take it into their own products.”
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