LIMA Hosts Youth Marketing Webinar

The International Licensing Industry Merchandisers’ Association will hold a webinar titled “10 Myths About Youth Marketing That Are Holding Back Your Brand,” from 12 p.m. to 1:30 p.m. on Wednesday, Jan. 11. Bill Carter, partner of Fuse, will provide evidence and actionable analysis on how brand managers can better reach teens and young adults.



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