Awards are divided into categories of art or design, character or toy, corporate, film, television, celebrity or entertainment, sports or sports-themed entertainment, licensed promotion and retailer of the year.
In addition, the Overall Best Licensed Program of the Year award will be presented. The finalists include Hello Kitty (Sanrio, Inc.), JCB (JC Bamford Excavators Ltd./JCB), Justin Bieber (Bravado International Group), PGA Tour (PGA Tour, Inc.), The Stanley Works (Beanstalk, agent for The Stanley Works), Toy Story 3 (The Walt Disney Company) and Victoria and Albert Museum (Victoria and Albert Museum/V&A Enterprises).
“This year’s slate of candidates for the International Licensing Excellence Awards is our most geographically diverse to date, with nominees from Australia, Asia, Europe and North and South America,” says Charles Riotto, president of LIMA. “Additionally, the variety of industries represented continues to grow, as more and more companies turn to strategic licensing as a brand builder and revenue driver.”