MAGIC Seminar to Highlight Tokidoki

Tokidoki will detail how it has built its product assortment through licensing during the “Lifestyle Licensing” seminar on The Collective show floor.

NORTH AMERICA–The bi-annual fashion trade show MAGIC will host a seminar on lifestyle licensing today at 1 p.m. in the MBCC Buyer’s Suite on The Collective show floor.

The seminar, titled “Lifestyle Licensing,” will examine how Tokidoki has built its product assortment through strategic licensing deals.

Panelists for the seminar include: Pooneh Mohajer, co-founder and chief executive officer, Tokidoki; and Simone Legno, co-founder and chief creative officer, Tokidoki.

Steven Ekstract, group publisher, License Global, will moderate the seminar.

Additionally, a second licensing seminar, titled “Brand Management and Licensing,” will take place Tuesday at 3 p.m. in the MBCC Buyer’s Suite on The Collective show floor, and will provide examples of how to extend fashion and lifestyle brands through licensing. The seminar will also discuss the brand strategy behind Marquee Brands’ Ben Sherman, Bruno Magli, Body Glove and BCBG Max Azria.

Panelists for the seminar include Michael DeVirgilio, president, Marquee Brands, and Cory Baker, chief operating officer, Marquee Brands. Ekstract will also moderate the seminar.

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