Magic Session to Focus on Brand Building

During next week’s Magic Show at the Las Vegas Convention Center, a panel of experts will hold a seminar on Brand Building in the fashion industry. The session, moderated by Frances Harder, founder/president, Fashion Business Inc., will examine the various steps a new company should take to begin the brand-building process when entering the U.S. marketplace and the many U.S. distribution channels. Panelists include Debra Stevenson, Partner Skyline Studios; Kelly Payfer, InGroup Licensing; Steven Ekstract, Group Publisher, License! Global magazine; and Farah Bhatti, Counsel, McDermott Will & Emery LLP. The Brand Building seminar will take place Tues., Aug. 28 at 11 a.m. in the South Hall. Magic runs from Aug. 27-30.


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