Marvel Entertainment Inc. explodes into the apparel category this week at MAGIC Marketplace in Las Vegas, as several lines of Marvel-themed merchandise are unveiled from Mad Engine, Next Craze, Giant, Mighty Fine, and H.E.R. Accessories.
Among the deals being announced:
• Giant Merchandising will design and manufacture junior and missy T-shirts, fashion tops, and retro-inspired fleece for distribution to the mass, mid-tier, and specialty store retailers. On the men’s front, Giant will present over 30 skus inspired by the Iron Man and Incredible Hulk films, as well as merchandise featuring Spider-Man. For boys aged 4 to 20, Giant will present 50 skus at MAGIC inspired by Spider-Man and the Iron Man and Incredible Hulk films.
• Los Angeles-based design studio Mighty Fine will debut its holiday 2007 and spring 2008 T-shirt lines, targeting juniors and tweens, which will feature key characters including Spider-Man, X-Men, Hulk, Fantastic Four, Ghost Rider, and more.
• Mad Engine will present over 200 new skus at MAGIC—representing each channel of distribution for Marvel—including merchandise based on the upcoming Marvel Studios feature films Iron Man and The Incredible Hulk, as well as products inspired by Spider-Man Classic, Venom, Sandman, Carnage, Silver Surfer, the Fantastic Four, Marvel Comics and Spider-Man & Friends, Marvel’s pre-school line.
• H.E.R. Accessories will unveil a brand new line of jewelry, lanyards, belts, bandanas, wristbands, shoe laces, cell phone charms, hair accessories, brushes, mirrors and zipper pulls. The product assortment will feature Spider-Man.