New menu items include the Pink Surprise Cake, the return of the Lunar Cheesecake ice cream flavor and sundaes called the Lunar Lander and Agent 31.
"This is a wonderful opportunity to bring the buzz and excitement of Men In Black 3 to Baskin-Robbins guests," says John Costello, chief global marketing and innovation officer, Dunkin' Brands, the parent company of Baskin-Robbins. "This highly anticipated film is a great way to kick off the busy Baskin-Robbins summer ice cream season. We're delighted to work with Sony Pictures on this endeavor and celebrate the movie in fun and delicious ways."
Baskin-Robbins will sweeten the offer with the Agent 31 Instant Win Game, giving customers the chance to win a trip to the world premiere of MIB3.