Mountain Dew has partnered with Warner Bros. Pictures' and Legendary Pictures' summer blockbuster The Dark Knight Rises for a range of co-branded products. The partnership will include a new limited-time flavor, Mtn Dew Dark Berry, available mid-June; limited-time 16-oz. cans featuring Dark Knight graphics temperature-sensitive colors that change when chilled; the launch on June 18 of DEWGothamCity.com, an online destination that will include exclusive sneak peeks of the film; and point-of-purchase displays in retailers nationwide.
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