Necco Adds New Licensees

Necco Sweethearts has added to its list of licensees with four new deals. Brand Central the exclusive licensing agency for the New England Confectionary Company (owner of Sweethearts) secured the agreements.

New licensing partners include Spangler Candy Company for lollipops, a line of children’s apparel by C Life, tins and candy dispensers with CandyRific and loungewear by Richard Leeds International.

These new licensees join FAB for stationary and school supplies and World Trade Jewelers for jewelry and accessories.

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