Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Yankee Publishing has tapped Brentwood Licensing to expand the licensing program for the Old Farmer’s Almanac brand.
SkyHorse Publishing has entered into a licensing agreement with Broadthink and All-American Licensing to publish two new books, written by Jeff Lazarus.
Entertainment One has secured a raft of new licensees for its animated preschool series “PJ Masks.”
Playboy Enterprises, in conjunction with Merchants Hospitality and Cachet Hospitality Group, has unveiled plans to re-open a Playboy Club in New York City.
Warner Bros. Consumer Products has teamed up with a slate of global licensees to support the upcoming animated film The LEGO Batman Movie, in theaters Feb. 10.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped Pyramid International to launch the U.K.’s first stationery range for “DC Super Hero Girls.”
Macmillan Children’s Books will publish a new guide book inspired by the Moomin brand.
ZAG has partnered with a host of new licensees across multiple territories to create new merchandise inspired by the animated series “Miraculous: Tales of Ladybug & Cat Noir.”
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
Trusted Media Brands has named Brand Sense Partners to represent several brands within its portfolio, including Taste of Home and Reader’s Digest, among others.
DC Thomson has launched Twirlywoos magazine in the U.K., which is based on the CBeebies show of the same name.
Papercutz will publish the graphic novel Trish Trash: Rollergirl of Mars by Jessica Abel this November.
Moomin Characters and Bulls Press, in partnership with Roleff Kråkström and Gustav Melin, have founded a new literary rights and brand licensing agency, Rights & Brands.
Warner Bros. Consumer Products has tapped licensee New York Puzzle Company for a range of puzzles featuring Harry Potter.
Andersen Press, publisher of Elmer the Patchwork Elephant books by David McKee, has appointed Metrostar to assist with its current licensing program for the brand.
As adults experience nostalgia over crayons and paints, adult crafting and the handmade movement are driving up art and coloring supply sales, according to The NPD Group’s Office Supplies Industry report.
Rovio has secured multiple North American licensees across a range of categories to support its upcoming film, The Angry Birds Movie, in theaters May 20.
NorthSouth Books has partnered with Pint Size Productions, a U.S. book manufacturer, to create personalized Good Night, Little Rainbow Fish board books.
Nottingham Forest, the licensing agent for “Super Wings” in Iberia, has secured five new licensees for the children’s series in the region.
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