Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Hasbro and Lionsgate have tapped Viz Media to publish a new art book inspired by My Little Pony: The Movie, which hits theaters Oct. 6.
Sanrio has partnered with Viz Media to publish a new coloring book based on Hello Kitty & Friends.
Cuyana, a San Francisco-based apparel and accessories brand, has partnered with Paperless Port, makers of online and paper invitations and stationery.
Author Judy Petersen-Fleming and illustrator Suzy Spafford have appointed Lawless Entertainment to represent their children’s book Periwinkle’s Journey for licensing and merchandising worldwide.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped DK to publish a series of books based on Wonder Woman and the LEGO DC Comics Super Heroes brands.
Nurture Rights and U.K. fashion retailer M&Co have teamed up once again to offer a new children’s collection for fall/winter based on the preschool brand Dinosaur Roar!
Disney Licensed Publishing has tapped IDW Publishing to create two new comic books based on “DuckTales” and “Tangled: The Series.”
The World of Eric Carle and PercyVites have teamed up to feature The Very Hungry Caterpillar on the party platform’s customizable digital invitations and thank you videos.
Atari and Dynamite Entertainment will continue their partnership to create new comics based on Atari’s video games with the launch of Centipede #1.
MGA Entertainment has secured nearly 40 new global licensing partners for its scented novelty and collectibles brand Num Noms.
Jaya Apparel, MacMillan's Imprint and more on board to bolster Genius Brands' tween brand.
Warner Bros.’ DC Entertainment has unveiled a new identity and logo for its DC brand.
Redan Publishing has partnered with Faber & Faber to see its in-house brand, The Goblin Princess, published as a series of books.
Friendly Family Productions has partnered with Dundalk LeisureCraft to create a line of wood furniture inspired by the classic books and television series Little House on the Prairie.
Rodale has partnered with The Box Out Group to produce the first-ever Men’s Health subscription box.
Atlantyca Entertainment has expanded its partnership with Nintendo to feature Atlantyca’s “Thea Sisters” brand on a variety of themes for Nintendo 3DS and 2DS systems.
Licensing Expo has announced a new, interactive Geek Culture Pavilion at its 2016 show on June 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nev.
Cartoon Network and Adult Swim have unveiled their roster of licensees that will showcase exclusive products, giveaways and signings at this year’s Comic-Con International: San Diego.
Caroline Mickler, the U.K. licensing agent for E L James’ Fifty Shades trilogy, has teamed with Coco de Mer to launch a lingerie collection inspired by the series’ second book, Fifty Shades Darker.
WildWorks has added five multi-category licensing partners for the online gaming brand “Animal Jam” in the U.K.
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