Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Yankee Publishing has tapped Brentwood Licensing to expand the licensing program for the Old Farmer’s Almanac brand.
SkyHorse Publishing has entered into a licensing agreement with Broadthink and All-American Licensing to publish two new books, written by Jeff Lazarus.
Playboy Enterprises, in conjunction with Merchants Hospitality and Cachet Hospitality Group, has unveiled plans to re-open a Playboy Club in New York City.
Warner Bros. Consumer Products has teamed up with a slate of global licensees to support the upcoming animated film The LEGO Batman Movie, in theaters Feb. 10.
Macmillan Children’s Books will publish a new guide book inspired by the Moomin brand.
ZAG has partnered with a host of new licensees across multiple territories to create new merchandise inspired by the animated series “Miraculous: Tales of Ladybug & Cat Noir.”
Trusted Media Brands has named Brand Sense Partners to represent several brands within its portfolio, including Taste of Home and Reader’s Digest, among others.
Warner Bros. Consumer Products has partnered with Puffin Books to launch three new books based on the “DC Super Hero Girls” brand.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
Disney and ABC will kick off the fifth annual Magic of Storytelling campaign with a series of activities between now and March 31, including the second annual Disney Reads Day, Feb. 4.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
Penthouse Global Media, a newly formed company led by Kelly Holland, has acquired the Penthouse brand, including all trademarked assets, from FriendFinder Networks.
Kaiken Publishing, an affiliate of Rovio Entertainment, has acquired the worldwide publishing rights for Toonbox Animation’s “Qumi-Qumi” and “Kit^n^Kate.”
Bulldog Licensing has been appointed to represent the estate of children’s author Enid Blyton.
Los Angeles-based animation studio OddBot has partnered with the Art of Daryl Slaton, creator of Tails of Whimsy, to develop the property into an animated TV series.
Copyright Promotions Licensing Group has appointed Anna Reyburn to the newly created role of international publishing manager.
Disney has teamed with Egmont Publishing to celebrate the 90th birthday of two British icons–Winnie the Pooh and Queen Elizabeth–with a new illustrated and audio story.
The National Wildlife Federation has partnered with Harper Collins Publishers and Globe Pequot Publishers to launch a new books series featuring its wildlife ambassador Ranger Rick.
StudioCanal has acquired the intellectual property rights to Paddington Bear and Company Limited.
NorthSouth Books has partnered with Litographs for a range of merchandise featuring Marcus Pfister’s book, The Rainbow Fish.
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