Seltzer to Rep Little Gym, Perio Brands

Barbasol, Pure Silk and The Little Gym will be brought into a variety of new retail categories.

The Little Gym International and Perio, manufacturer of the Barbasol and Pure Silk shaving brands, have appointed Seltzer Licensing Group to help extend their respective brands into new product categories at retail.

For The Little Gym, Seltzer Licensing will work to identify and secure new licensing partners in core adjacent product categories that share the brand’s same core values of “creating opportunity for children to try new things and build self-confidence.”

“With more than 300 locations worldwide, The Little Gym takes our responsibility of providing a space and opportunities to help nurture the development of children, ages 4 months to 12 years, very seriously,” says Alex Bingham, senior vice president and chief operating officer, The Little Gym International. “By licensing into new products and categories, we can provide access to our programs to more families around the world. We are confident Seltzer Licensing Group is the right partner to help us execute on this important and meaningful strategic vision.”

Meanwhile, the licensing agency will also work closely with the Barbasol and Pure Silk teams in order to secure licensees across multiple categories–including men and women’s grooming, health and beauty, housewares, home décor and lifestyle, among others.

“These are incredibly powerful brands with a high degree of recognition and consumer loyalty in their respective categories. The kinds of brands you feel lucky to have an opportunity to represent for licensing,” says Ricky Yoselevitz, vice president, brand strategy and business development, Seltzer Licensing. “Barbasol in particular has such a rich history being nearly 100 years old and has become synonymous with all things shaving and men’s grooming. We are excited to help Perio build a successful licensing program.”

Seltzer Licensing will showcase The Little Gym, Barbasol and Pure Silk at Booth #J69 during Licensing Expo, May 23-25.

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