The Get Crackin’ commercials focus on the way different characters crack their pistachios. The characters of the Simpsons “do it family-style” with Bart shooting pistachios at Homer with his slingshot.
“We’re always looking for trend-forward partners to extend The Simpsons brand into the marketplace,” says Jeffrey Godsick, president, Fox Consumer Products. “Wonderful Pistachios continues a strong tradition of creating memorable ad campaigns featuring these iconic characters.”
Other characters in the fourth installment of the Get Crackin’ campaign include The Village People and the green monster Brobee from “Yo Gabba Gabba!.”
“The Simpsons fit perfectly into the dysfunctional Get Crackin’ family, as both brands use humor and satire to engage audiences everywhere,” says Mark Masten, vice president of global sales and marketing, Paramount Farms. “Pervasive in pop-culture for more than 20 years, The Simpsons have inspired the Wonderful Pistachios brand to continue to push boundaries in our advertising campaign and in the marketplace.”