Strawberry Shortcake Grows in Brazil

American Greetings Properties has signed new merchandising partners for Strawberry Shortcake in Brazil in collaboration with the brand’s agent in the region, Exim Licensing Group.

New licensees for the Strawberry Shortcake (known as Moranguinho in Brazil) brand include Rubies do Brasil for costumes and accessories; Stock 25 for hair accessories; Arcor do Brasil for candy; Climaco Comercio for nail polish; and Plasutil Industria for housewares.

AGP and Exim have also signed a regional deal with Marmol & Sons for Strawberry Shortcake perfume in the Caribbean, Central America, Peru, Venezuela, Ecuador, Uruguay, Colombia and Chile.

In addition to the new deals, AGP and Exim renewed contracts with several major licensees in Brazil including Editora Alto Astral and Ciranda Cultural (publishing), Grendene (footwear) and Foroni (American Greetings core product and stationery products). 

Brazil is one of Strawberry Shortcake’s top international markets with more than 50 licensees.

“Brazil continues to be one of the most important markets for Strawberry Shortcake with some of her most loyal fans,” says Carla Silva, vice president of global licensing, AGP. “Strawberry Shortcake is globally recognized as a popular icon for children, and we are looking forward to further expanding her presence in South America with these exciting new products.” 

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