This year's toy fair season will culminate in New York City with a remarkable lineup of blockbuster toys from the world's largest licensors and licensees.
Nintendo and McDonald’s have teamed up to bring Mario and other characters from the Mushroom Kingdom to Happy Meals throughout the U.S.
MGA Entertainment will reveal details for its new global licensing program for its doll line L.O.L. Surprise! at Licensing Expo, May 23-25.
Both Hasbro and Mattel have revealed their financial results for the first quarter 2017, with Hasbro reporting a 2 percent increase in net revenue and Mattel reporting a 15 percent decrease in net sales.
U.K.-based toy retailer The Entertainer will expand its presence in Cyprus with existing franchise partner Ermes.
The Toy Association, formerly called the Toy Industry Association, has revealed a new mission statement, name and major rebrand.
Marvel and Build-A-Bear Workshop have joined forces to release a new line products inspired by the upcoming film Guardians of the Galaxy Vol. 2.
Studio Bozzetto has tapped a host of new licensees to create a range of “Tip the Mouse”-branded products for the Italian market.
Moose Toys and Koba Entertainment have joined forces to debut the first live theatrical production based on the collectible toy brand Shopkins.
MGA Entertainment has secured nearly 40 new global licensing partners for its scented novelty and collectibles brand Num Noms.
Kids Preferred has unveiled a new line of toys based on Beatrix Potter’s classic tale Peter Rabbit.
Square Enix has unveiled an exclusive, limited black-and-white edition Batman v Superman: Dawn of Justice figurine as part of its Play Arts Kai range of action figures.
McFarlane Toys, in conjunction with EA Sports, has unveiled a new collection of NFL action figures that will integrate with the Madden Ultimate Team mode in the “Madden NFL 17” video game.
Disney and Lucasfilm have partnered with Propshop to launch a range of authentic prop replicas from Star Wars: The Force Awakens.
Jelly Jam Entertainment has unveiled a new character-based brand that aims to educate, entertain and enhance the social and emotional development of children.
Cartoon Network Enterprises is heading into Licensing Expo this week with a diverse portfolio of brands that will reach all demographics.
Mattel has unveiled the new Hot Wheels Star Wars prototype armor Boba Fett character car, a European exclusive for London’s Star Wars Celebration event, taking place next month.
SmileyWorld has tapped Tonner-One World to create a line of Smiley-branded Prettie Girls! dolls in a three-year licensing agreement.
Following the launch of “SpacePOP” on YouTube last month, Genius Brands International has tapped a number of North American licensees to support the series.
Kidrobot has expanded its lineup of Crayola-branded merchandise with the launch of the Crayola x Kidrobot Munnyworld zipper pull keychains.
Walmart has turned to real toy experts–kids ages 18 months to 12 years–to find this holiday season’s top 25 toys.
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