Warner Bros. and CBS Consumer Products have teamed up to bring The Big Bang Theory to a new frontier with a limited edition collection of The Big Bang Theory/Star Trek merchandise.
The co-branded collection will feature Rock, Paper, Scissors, Lizard Spock-themed product, as well as t-shirts and Funko bobble heads featuring characters from the show in Starfleet uniforms.
The line will be available exclusively at Hot Topic stores across the U.S and on the Hot Topic website from now until July.
"We approach each and every initiative we endeavor from the perspective of giving back to the fans," says Lisa Gregorian, chief marketing officer, Warner Bros. Television Group. "We know that fans of ‘The Big Bang Theory’ and fans of ‘Star Trek’ are going to go mad for this co-branded merchandise. We set out to deliver a truly unique co-branded opportunity and are thrilled to have gone where no man–or woman–has gone before.”
Hot Topic will also be the exclusive home to a new, limited edition The Big Bang Theory/DC Comics t-shirt featuring the characters in DC Comics Super Hero costumes, and will feature an array of other The Big Bang Theory merchandise spanning apparel, accessories, gift and novelties and toys.
In support of the program, the partners are also offering a sweepstakes to win an all-expenses-paid trip to Comic-Con, taking place this July in San Diego, Calif.
“We are thrilled to renew our partnership with Warner Bros. on such an exciting merchandise program,” says Cindy Levitt, vice president and general merchandise manager, Hot Topic. “We feel like we’ve created the perfect geek storm by combining The Big Bang Theory, Star Trek, DC Comics, Comic-Con and Hot Topic in this program and promotion, and we couldn’t be happier that we can make it happen for our customers.”