General Info


The world's largest, most influential licensing trade show

For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.

This is the meeting place for the global licensing industry, whether you are looking to spot trends, build strategic partnerships or secure the rights to brands for your products. Millions of products across the world started life as a conversation at Licensing Expo. This is where you can find the right partners to expand and transform your business.


Show Dates & Location

Mandalay Bay Convention Center, Las Vegas, Nevada
Exhibit Hall open:

  • Tuesday, May 23  |  9:00 AM – 5:30 PM (Pacific)
  • Wednesday, May 24  |  9:00 AM – 5:30 PM (Pacific)
  • Thursday, May 25  |  9:00 AM – 3:30 PM (Pacific)

Licensing University: May 22 - 25, 2017 (Learn More)


On-Site Attendee Registration Hours

Date Day Hours
May 19, 2017 Friday 8:00am-5:00pm
May 20, 2017 Saturday 8:00am-5:00pm
May 21, 2017 Sunday 8:00am-5:00pm
May 22, 2017 Monday 8:00am-8:00pm
May 23, 2017 Tuesday 7:30am-5:30pm
May 24, 2017 Wednesday 8:00am-5:30pm
May 25, 2017 Thursday 8:00am-2:30pm



Number of Exhibitors in 2016: 485+
Profile: Licensors, licensing agents, licensees
Number of Brands and Properties Exhibited/Represented: 5,000+
Categories Represented: Animation/Anime/Manga, Apparel/Fashion, Art & Design, Automotive, Brands & Trademarks, Characters, Entertainment, Food & Beverage, Inspirational/Religious/Holiday, Interactive/Video Games, Not-for-Profit/Charitable, Sports/Outdoors, Publishing, Professional Services to the Licensing Industry

For more information, click here.



Number of Attendees in 2016: 16,200+
Profile: Licensees/Manufacturers, Retailers, Advertising/Marketing/Promotions Agencies, Art & Design, Licensing Agents/Consultants, Licensors, Publishers/Printers, Wholesalers/Distributors
Number of Countries Represented: 90+
Attendee Titles: Owner/CEO/President, VP/General Manager, Buyer, Merchandising Manager, Creative Director/Designer, Business Development/Marketing

For more information, click here.


Show Producer

      UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit:


Exclusive Show Sponsor

      Founded in 1985, the International Licensing Industry Merchandisers' Association (LIMA) is the primary trade organization for the worldwide licensing industry.  LIMA's mission is to bring together all segments of the industry for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications.  With members in 35 countries, offices in New York, London, Munich, Tokyo, and Hong Kong and representatives in Australia, Iberia, India, Italy, Korea, and Turkey, members enjoy access to a wide variety of activities resources and benefits.

For more information on educational programming, networking opportunities and more, please visit