Global Partner Program

The Global Partner Program was developed by Advanstar Licensing to thank our loyal customers for their participation in our shows: Licensing Expo and Brand Licensing Europe. Global Partner status is given when a company contracts for both shows within one calendar year. The program provides the exhibitor with free added promotional value, increasing exposure during and after each show.

FREE ADDED VALUES IN THE GLOBAL PARTNER PROMOTIONAL PROGRAM: 

  • Coverage on the Global Partner pages of www.licensingexpo.com & www.brandlicensing.eu 
  • Flag next to exhibitor name in Official Show Directories and online exhibitor lists 
  • Enhanced Show Directory listing to include 100 word profile and company logo in both show directories 
  • Coverage in targeted brand email blasts to attendee database (250,000+ people) prior to each show 
  • Promotion in special License! Global Show Previews in May & August 
  • Coverage in Global Partner media alert sent to the editors of all US & European trade publications & press 
  • FREE access to the Virtual Press Office to post & distribute your news online, in addition to 20% off National Newsline Distribution 
  • 20% discount on Show Directory advertising 
  • 50% discount on My Show Planner Level One Upgrade. $175 discount on other My Show Planner upgrades. 

Become a Global Partner now! Contact your sales rep for more details.

Already a Global Partner? Contact Sara Scharnweber (US) or Imogen Weston (UK) with questions. 

*The exhibiting company must be exhibiting on the main show floor, not with an agent or within our Executive Suites.