Licensing University Schedule

NEW! Check out the 2012 Licensing University Schedule!


Sunday, June 10


Time Track Seminar
12:30 - 5:30 Retail State of Retail Presentation and Store Safari

Monday, June 11

Time Track Seminar
10:00 - 1:00 Intro Licensing for Beginners: The Building Blocks of Licensing Success
1:30 - 2:30 Intro Tips on Maximizing Your Attendance at Licensing Expo
3:00 - 4:30 Social Resp Complying with Licensors' Social and Environmental Requirements
3:00 - 4:30 Legal Licensing Law for Beginners
     

Tuesday, June 12

Time Track Seminar
8:30 - 9:30 KEYNOTE KATHY IRELAND
10:30 - 12:00 International Basics of International Licensing
10:30 - 12:00 Legal Anatomy of a License Agreement
10:30 - 12:00 Marketing The Why, What, and How of Licensing Style Guides
12:30 - 2:00 Tactics New Age of Brand Licensing
12:30 - 2:00 Tactics How to Work with Licensing Agents & Consultants
12:30 - 2:00 Marketing Maximizing Social Media in Toy & Entertainment Licensing
2:30 - 4:00 Art Top 10 Checklist for Art Licensing
2:30 - 4:00 International Licensing in Latin America
2:30 - 4:00 Tactics Royalty Rate Trends
4:15 - 5:45 Sector Watch Taking a Property from Digital to Retail
4:15 - 5:45 Marketing What Makes a Merchandisable Property?
4:15 - 5:45 Tactics Growing Through Demographics: Case Studies Targeting Baby Boomer & Hispanic Customers

Wednesday, June 13

Time Track Seminar
8:30 - 10:00 Sector Watch Entertainment Licensing: Looking at the Landscape and Its Future
8:30 - 10:00 International How to Tame the Russian Dragon
8:30 - 10:00 Art Trends: How to Use Them to Compete in Art Licensing
10:30 - 12:00 Sector Watch Case Studies in Brand Licensing: Practices of Great Brand Licensors
10:30 - 12:00 Marketing Advanced Licensing Strategies
10:30 - 12:00 International Licensing in Asia
12:30 - 2:00 Licensee The Licensee Guide to Winning with Licensors
12:30 - 2:00 Retail 5 Things to Know When Presenting to Retail
12:30 - 2:00 Sector Watch Trends in Interactive
2:30 - 4:00 Accounting Getting Your Fair Share: How to Prevent Royalty Underpayments
2:30 - 4:00 Retail Fundamentals of Direct to Retail
2:30 - 4:00 Licensee Identifying & Evaluating Licensed Properties for Your Brand or Company
4:30 - 6:00 Tactics Brand Strategies for Tough Economic Times
4:30 - 6:00 Sector Watch Case Studies in Sports Licensing
4:30 - 6:00 Tactics Mad Men: Exploring the Grey Area Between Licensing and Promotions

Thursday, June 14

Time Track Seminar
9:00 - 10:30 Tactics Negotiating Isn't A Contact Sport: Input on Negotiating a Licensing Agreement
9:00 - 10:30 Licensee Integrating New Products with Licensed Properties
11:00 - 12:30 Tactics Understanding the Boys Market
11:00 - 12:30 Sector Watch Celebrity Licensing
11:00 - 12:30 Licensee Why Should I Convert a Brand into a Social Game?

Register Early for Special Pre-Show Pricing!


2012 CONFERENCE PRICING PRE-REG ON-SITE
Single Session - Member $160 $190
Single Session - Non Member $185 $225
Single Session - Exhibitor $136 $162
5 Pack - Member $500 $600
5 Pack - Non Member $615 $740
5 Pack - Exhibitor $425 $510
Unlimited - Member $1,025 $1,250
Unlimited - Non Member $1,230 $1,475
Unlimited - Exhibitor $872 $1,063

**Conference Registrations Are Non-Refundable