Deluged with data, frenzied by new formats, pressured by price hikes … 2011 was a rollercoaster ride for retailers, yet those left standing are on the offensive and determined to evolve into multi-touch-point brand platforms. What are the implications for brand marketers as retailers become more than just distribution points?
In her third annual State of Retail presentation, retail expert and president of newmarketbuilders, Carol Spieckerman, will detail tools and tactics for brand marketers seeking to retool for these and other retail realities. She’ll share newmarketbuilders’ transformational trajectories for 2012 and beyond, and break down what it all means to brand stakeholders pursuing direct-to-retail or traditional licensing opportunities.
Come for the presentation only or stay on for the retail safari where Carol will serve as a tour guide around a carefully selected group of major retailers that are defining the future of retail in multiple categories. Throughout the day, she will facilitate dialog and answer your retail and branding questions. This destination event is a great way for you and your retail-focused teams to kick off your Expo experience.
Date: Sunday, June 10, 2012
Time: 12:30pm - 5:30pm
Meet: Mandalay Bay North Convention Center
$80 - Non-LIMA Member
$75 - LIMA Member
Register Early! Space is Limited!
Click here to register NOW!
Carol Spieckerman, president and CEO of newmarketbuilders, is an internationally recognized authority on directional developments in branding and retail. With more than twenty years of retail and branding experience, Carol has a reputation for cutting through the clutter and discerning global trajectories that cut across multiple categories, tiers, environments and geographic boundaries. Her ability to translate these trajectories into sustainable and differentiated customer‐facing positioning has made her a sought‐after speaker and strategist for global brands, suppliers, agencies, manufacturers, and licensing stakeholders. Carol is a frequent contributor to leading business media and is a long‐standing panelist on Retail Wire's Brain Trust. Carol is the author of Ready, Set, Whoa! Are you Really Ready for Retailers? And her blog, The Right Brain of Retail, is considered, a must‐read by major retailers, brands and suppliers.