Wednesday, June 13
10:30am - 12:00pm
Building upon the Beginner Licensing basics class, this seminar will explore some of the different strategies utilized by licensors, licensees and retailers to grow their businesses. We will explore some of the current trends and discuss why some of the OLD licensing strategies are not very effective today. We will explore the NEW retail landscape and NEW methods to maximize your licensing programs. We will also look at best practices from some of the leading companies in the licensing industry. Our expert panel will discuss their own strategic approach to licensing and share many ideas that are sure to make your licensing endeavors more lucrative.