Tuesday, June 12

10:30am - 12:00pm

A clause-by-clause discussion of a typical merchandising license agreement with an explanation for the purpose of each clause and suggested negotiation points for both licensors and licensees. Be prepared for active class participation.

Grimes & Battersby, LLC

Greg Battersby is of counsel to the intellectual property law firm of Grimes & Battersby, LLC with offices in Norwalk, CT and New York City. He has more than 40 years of experience in intellectual property and licensing law. Before founding Grimes & Battersby in 1982, he had been associated with two major New York City IP law firms and was senior counsel at Gulf & Western Industries (now Viacom). Greg has a degree in biology/chemistry from Seton Hall University and a law degree from Fordham Law School.


For the past 17 years, he has served as General Counsel for the International Licensing Industry Merchandisers’ Association (“LIMA”) and was inducted into its Hall of Fame. He has also been an officer and member of the Board of Directors of the New York Intellectual Property Law Association (“NYIPLA”).

Greg is a prolific author, having written more than 35 books on various licensing and IP topics, including the seminal book on the law of merchandising entitled The Law of Merchandise & Character Licensing, which was originally published by Thomson Reuters West in 1985 and which is updated annually and License Agreements: Forms and Commentary published by Wolters Kluwer/Aspen Publishers. He is a co-author of the Basics of Licensing published last year and endorsed by LIMA. He has written more than 50 articles on various licensing and IP topics and given more than 200 talks on the subject before a wide range of attendees. He has also been qualified as an expert in more than thirty actions on licensing related matters.

Greg turned a passion for baseball into a business, having invented a computerized video baseball/softball pitching simulator for which he has received 13 U.S. patents and numerous international ones. In his spare time, he created and now runs a company called ProBatter Sports, which manufactures and sells these simulators to a wide range of customers including a dozen Major League teams and more than 300 colleges and commercial batting cages as well as a cricket product used by the British and Australian national teams and the International Cricket Counsel in Dubai