BASICS OF INTERNATIONAL LICENSING

Tuesday, June 12

10:30am - 12:00pm

A detailed look at the basics that should be at the heart of any international licensing strategy. We’ll take brand owners through the seven steps that need to be considered and addressed if you are trying to make a program work, including:

Trade mark registrations
Legal contracts
Translation issues
Strategy
Awareness
Creative assets
Whether you need an agent

MODERATOR:
ANGELA FARRUGIA
Group Managing Director
TLC & Iconix Europe

Angela began her career as a retail buyer for apparel, moving into licensing in 1989 for Copyright Promotions to run the apparel area of its licensing business. Her distinct understanding of retailer needs and practices quickly revolutionized CPL’s business. One of the key changes that she made was in the form of direct retail approaches, working with store groups such as Marks & Spencer, Woolworths, BHS, and Mialorder etcIn June 1996 Angela, together with fellow Joint Managing Director Melvin Thomas, formed TLC. Since its formation TLC has rapidly become recognized as the leading Brand Extension agency on an International level with a powerful roster of clients.

TLC is at the forefront of the global brand extension movement around the world, and in 2010 retail sales toped $3.02 bn. Success is at the very heart of TLC’s culture, driving the continual development for their clients' businesses. Innovative solutions have kept TLC well ahead of any competition and above all it is an ability to place the consumers brand experience at the centre of everything they do, wherever they may be, which makes TLC the agency of choice for brand owners and manufacturers alike. TLC is a privately held company with a small external shareholding of backers and all key staff part of the mix. There are currently 6 offices around the world, with the sixth in Shanghai having opened in November 2011.

Angela retains responsibility for Retail development for the group, working directly with all office General Managers to drive retail around the world.

Today the company has over 200 stand alone stores, 800 instore concessions, and over 45 DTR relationships.

On a personal level, Angela is married to Tom & they live in SW London, and have a house in Southern France. Her interests include yoga & many outdoor activities, art & in particular cycling. She has two small children.

SPEAKERS::
VU MYERS
Global Licensing Manager
Jelly Belly Candy Company

Vu Myers is Global Licensing Manager for Jelly Belly Candy Company. Vu is responsible for managing all aspects of Jelly Bellys outbound licensing program including any licensing agency relationships

Vu joined from The Thomas Kinkade Company where she ran licensing for over 11 years. Most recently, she held the position of Licensing Marketing Manager, responsible for managing the #1 Art Licensed Brand that consisted of 70 licensees and strategic partnerships.

She graduated from Louisiana Tech University with a Bachelor of Arts in English and Master of Arts in History.

LOU ELLMAN
Founder
RoyaltyZone

Lou Ellman is the founder and Chief Royalty Crusader at RoyaltyZone, and a frequent speaker at LIMA and other licensing events. Licensors, Agents, and Licensees use RoyaltyZone's affordable web based software to manage licensing contracts and royalties. Lou enjoys helping clients learn how to use RoyaltyZone to close more licensing deals, increase royalty revenue, measure licensing success, and build profitable licensing partnerships.

PAUL FLETT
SVP Global Licensing
Skechers USA Inc.

Paul Flett is a seasoned executive with 25 years of experience in Media, Licensing, Consumer Marketing and Sales based in the USA and in Europe. Paul is currently employed as Senior Vice President, Licensing for Skechers USA Inc., with responsibility for licensing the Skechers brand to third parties on a worldwide basis. During his 2 year tenure there, Paul has expanded the licensee base from 5 to 38 licensees, established a global agent network and executed a major strategic alliance with Li & Fung, the world’s largest sourcing company to design and market a full line of fitness and fashion apparel around Skechers’ successful fitness marks; Shape Ups, Tone Ups and SRR.

Paul also has responsibility for 3rd party promotions and has executed the first ever footwear based McDonald’s Happy Meal promotion with the #1 girls’ brand Twinkle Toes and a Fitness cross promotion with Kellogg’s for their Special K brand. In January 2011, Paul’s responsibilities were expanded to encompass licensing, marketing and promotions for a new division: Skechers Entertainment. This new division creates and markets TV series, DVD and online branded entertainment for characters developed to market kids’ shoes. Paul is intimately involved with production, TV and DVD sales, online marketing, retail and licensing for this expanding line of Skechers business.

Formerly, Paul was at MGM Studios and led the Worldwide Consumer Products business as Senior Vice President- Worldwide Marketing and Promotions. Paul oversaw property acquisitions, property development, licensing and merchandising activities for all MGM and third party properties.

Paul has extensive deal making expertise and during his tenure at MGM was responsible for closing the largest single character license deal of all time with Owens Corning Corporation, permitting Owens Corning to use the Pink Panther as its corporate mascot.

Prior to joining MGM, Paul Flett held increasingly senior positions at Warner Bros. Consumer Products, Munchkin Inc, Sega Europe, Mattel. L’Oréal S.A. and Nestlé.

Paul graduated with a joint honors degree in Marketing with French from the University of Lancaster in the UK and spent a full year internship working at Management Marketing et Systèmes (M2S), a boutique qualitative market research agency in Paris. He still speaks French fluently.

Paul is married with 5 children and lives in Los Angeles.