Thursday, June 14
11:00am - 12:30pm
In the past years licensing character brands and brand IPs to the interactive industry has expanded significantly. However the old economy on consoles such as Playstation 3, XBOX 360 and Nintendo Platforms is fading out these days. Mobile and Casual Gaming on Android and IOS platforms, both smartphones and tablets are setting a new path into a near future.
The presentation is all about why and how to license a brand to world leading developers and publishers in a changing social gaming market. Free-2-Play Brower business models, monetarization models for smartphones and tablets is the major topic of this workshop. The presentation and Q & A will include casestudies from worldleading developers from Europe, China, Korea and Northern America. Come meet a variety of industry professionals who will give examples on the challenges and opportunites of the character & brand based mobile and social gaming and gamification.