CONVERTING A BRAND INTO A SOCIAL GAME: WHY AND HOW

Thursday, June 14

11:00am - 12:30pm

In the past years licensing character brands and brand IPs to the interactive industry has expanded significantly. However the old economy on consoles such as Playstation 3, XBOX 360 and Nintendo Platforms is fading out these days. Mobile and Casual Gaming on Android and IOS platforms, both smartphones and tablets are setting a new path into a near future.

The presentation is all about why and how to license a brand to world leading developers and publishers in a changing social gaming market. Free-2-Play Brower business models, monetarization models for smartphones and tablets is the major topic of this workshop. The presentation and Q & A will include casestudies from worldleading developers from Europe, China, Korea and Northern America. Come meet a variety of industry professionals who will give examples on the challenges and opportunites of the character & brand based mobile and social gaming and gamification.

ARWED-RALF GRENZBACH
Founder-Managing Director
Conflutainment GmbH

As CEO of Conflutainment, Grenzbach and his team are advising game developers, game publishers, licensors and investors on their digital strategy in branded-, online- and mobile entertainment. Conflutainment‘s long-standing relationships in APAC-Region, across Europe and in the US are instrumental to licensors, developers and investors to develop the adequate strategy in a massively changing global social and mobile gaming market. Conflutainment a leading player in Europe in financing Branded, Filmed- and Online Entertainment. Clients include leading game developers, publishers, brand- and IP owners and TV -stations as well as financial institutions, private equity funds and venture capitalist firms across Europe , Asia and the US.

Prior to founding Conflutainment in 2010 Grenzbach served as Vice President International for Nickelodeon . He was entering the video games industry as Managing Director Take Two Interactive and its labels Rockstar Games and 2K Games overseeing the business in Central Europe. Prior to joining the videogaming industry Grenzbach served in various roles at Manager and VP level at Sony Music Entertainment, The Walt Disney Company and Greenlight Media. Grenzbach does have an academic background in commercial law.