FUNDAMENTALS OF DIRECT-TO-RETAIL PROGRAMS

Wednesday, June 13

2:30pm - 4:00pm

Explore the emerging importance of the exclusive relationship between brands and retailers. In today’s constantly evolving retail landscape, direct-to-retail (DTR) programs are being leveraged to generate excitement and strengthen the bond with consumers. This seminar will review the benefits of this model to both the all parties and how the DTR strategy is impacting the licensing industry. Learn best practices from a panel of licensing experts who have launched many of today’s successful DTR programs. Gain insight on how to pitch a DTR program to a retailer, the unique dynamics of the DTR relationship, and how to cultivate an active partnership that ensures long-term success. Brand, celebrity and entertainment programs will be discussed.

MODERATOR:
RACHEL TERRACE
Associate Vice President, Brand Management
The Beanstalk Group

Rachel oversees several leading accounts of Beanstalk and is responsible for managing relationships with clients, retailers and licensees, as well as the strategic development, implementation and management of clients’ licensing programs. Rachel also plays a role in new business development and leads consulting projects for the agency.

Since joining Beanstalk in 2005, Rachel has led numerous licensing initiatives for diverse brands such as HGTV, Ford Motor Company, P&G and Rosa Mexicano, among other clients. Prior to Beanstalk, Rachel held strategic marketing roles at American Express, Unilever and Jupiter Research.

Rachel holds a Bachelor of Arts in Political Science from Brown University and an M.B.A. in Marketing and Management from Columbia Business School.

SPEAKERS:
NICOLE DESIR
Vice President, Brand Management
The Beanstalk Group

In her role at Beanstalk, Nicole is responsible for various aspects of Beanstalk’s agency growth overseeing account management, engaging in business development, and facilitating the successful integration of the agency’s West Coast office. She brings to Beanstalk vast knowledge of the health and beauty and home categories, from her past experience at Victoria’s Secret Beauty and Elizabeth Arden.

During her nine years at Beanstalk, Nicole has served as the lead on strategy development and program implementation for diverse clients such as Salma Hayek, Mary-Kate and Ashley, Johnson Publishing Company, World Wildlife Fund, and Latina Magazine, among others. She spearheaded the expansion of the Mary-Kate and Ashley licensing program into cosmetics, fragrance and home categories, and coordinated the August 2011 launch of the Salma Hayek healthy and beauty program at CVS. Nicole also manages Beanstalk’s Brand Acquisitions services. Her experience working with and maximizing the performance of licensees and retail partners is unparalleled.

Nicole holds a B.A. and an M.A. in English from The State University of New York at Albany.


RON FEINBAUM
Senior Vice President/General Manager, Consumer Products
Scripps Networks - Home Category

Since 2000, Ron Feinbaum has been the driving force for Scripps Networks Interactive, leading the launch of multiple broadband channels, solidifying category leadership for the brand websites and innovating new content channels such as mobile and syndicated online distribution. In his current role as SVP/GM of Consumer Products, Feinbaum is responsible for launching the brand offerings for the company’s home category brands – HGTV and DIY Network – by growing the existing businesses in new directions and looking externally for partners. Consumer products availble nationwide include the HGTV HOME by Sherwin-Williams paint collection, HGTV HOME flooring by Shaw Industries and an HGTV HOME fashion bedding collection with Victoria Classics.

Prior to this position Feinbaum led the strategy and management of all Scripps’ online properties including HGTV.com, FoodNetwork.com, DIYNetwork.com, FineLiving.com and GACTV.com. He also led its broadband channels including HGTV Pro, HGTV KitchenDesign, HGTV BathDesign, DIY Automotive, DIY Crafts, DIY Home Improvement and DIY Woodworking, as well as CRM and viewer services. Feinbaum played a key role in Scripps’ first two acquisitions, Recipezaar.com and Incando Corp, a move that enhanced the company’s interactive platforms.

Under Feinbaum’s direction, Scripps Networks enjoyed a leadership position in broadband video across the websites, rising from an average of 300,000 to 600,000 per month in 2004 to more than 19 million by the close of 2009. Feinbaum’s success grew from utilizing the Web as both a successful marketing tool, running online campaigns and offering sneak peeks at new programming, and a compelling content platform, with original series produced specifically for the Web and dynamic broadband channels.

Feinbaum joined E.W. Scripps Company, the former corporate parent of Scripps Networks Interactive, in 1998 as its first analyst dedicated to the Internet and new media. His first role was as director of Web services, before moving to Scripps Networks in 2000 to lead its online division.

Prior to joining Scripps, Feinbaum spent time at Trader Publishing where was a project manager for Auto Trader online. He then went to work for InfiNet, a newspaper consortium tasked with putting publications online during the infancy of the Internet.

Feinbaum earned his MBA from the University of Tennessee, Knoxville.


SEAN BUNNER
Vice President, New Business Deveopment
HSN

Mr. Bunner is responsible for developing opportunities in marketing, merchandising, digital and corporate development, particularly opportunities that involve new revenue, business models and strategic partnerships. HSN has been actively developing partners to support its growth as an entertaining, lifestyle and digital network.

Prior to this role, Mr. Bunner was Operating Vice President of Advanced Services responsible for the business development, operations and marketing of HSN’s Interactive Media applications including: Shop by Remote (iTV), Video on Demand, Broadband and Mobile services.