Wednesday, June 13
2:30pm - 4:00pm
Explore the emerging importance of the exclusive relationship between brands and retailers. In today’s constantly evolving retail landscape, direct-to-retail (DTR) programs are being leveraged to generate excitement and strengthen the bond with consumers. This seminar will review the benefits of this model to both the all parties and how the DTR strategy is impacting the licensing industry. Learn best practices from a panel of licensing experts who have launched many of today’s successful DTR programs. Gain insight on how to pitch a DTR program to a retailer, the unique dynamics of the DTR relationship, and how to cultivate an active partnership that ensures long-term success. Brand, celebrity and entertainment programs will be discussed.