GROWING THROUGH DEMOGRAPHICS: CASE STUDIES TARGETING BABY BOOMER AND HISPANIC CONSUMERS

Tuesday, June 12

4:15pm - 5:45pm

Demographics may be the most important force in driving consumer trends, yet they have been little recognized by the licensing industry. This presentation will deliver actionable data on some of the most important demographic trends in the U.S. and how fast-growth populations including Baby Boomers, Hispanics and Women are creating opportunities for the licensing industry.

MODERATOR:
STEPHEN REILY
Managing Director/Chairman
IMC Licensing

One of the preeminent thought-leaders in new product partnerships, Stephen Reily co-founded IMC Licensing in 1997, a brand licensing agency that has represented major companies like Kraft Foods, S.C. Johnson, Wrigley, and Abbott Labs, and dozens of iconic brands like Dole, Valvoline, Philosophy, Milk-Bone, and TABASCO. Today he is responsible for overseeing strategy and relationships with IMC's clients as well as IMC's business development and marketing efforts.

Stephen is a respected author, speaker, and expert on topics related to licensing. He writes frequently for MediaPost and brandchannel.com, has published articles in BRANDWEEK, and has been a featured speaker at leading industry events including the Consumer Electronics Show (CES), the National Retail Federation (NRF) Big Show, and the American Society for Aging (ASA). In 2011, Stephen was chosen as the best speaker by attendees at the 2011 M2W® - The Marketing to Women Conference and was awarded the event’s annual “You Take the Cake Award.” Based on confusion with his clients’ own refusal to engage some of their most profitable and loyal consumers (Baby Boomer women), Stephen launched his own new product offering: VibrantNation.com, now the leading online community for women 50+. He is the co-author (with Carol Orsborn, Ph.D.) of Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy.

Stephen serves on the Advisory Board of the Licensing Journal, where for three years he wrote a monthly column on corporate trademark licensing. He has served as an officer of the International Licensing Industry Merchandisers' Association (LIMA), the trade organization of the licensing industry, and is a member of the International Trademark Association (INTA) and the Licensing Executives Society (LES). A former corporate attorney, Stephen graduated from Yale College, summa cum laude, and from Stanford Law School, after which he clerked for Justice John Paul Stevens of the U.S. Supreme Court. He lives in Louisville, Kentucky, with his wife and three children.

SPEAKER:

NANCY OVERFIELD-DELMAR
President
Latin World Entertainment Licensing

In response to the unprecedented growth and marketing opportunities associated with the Hispanic market, Nancy Overfield-Delmar co-founded and serves as president of Latin World Entertainment Licensing. Building market share for retailers through Hispanic celebrity “brands,” Ms. Overfield-Delmar negotiated the multi-million dollar agreement for the “Sofia Vergara Collection,” an exclusive line of apparel, footwear, accessories, fine jewelry and home for Kmart.

With over 20 years of retail, marketing and licensing experience, Overfield-Delmar has served in executive marketing and buying positions at JCPenney—pioneering the in-store shop concept for character licensed merchandise: Land Before Time, New Kids on the Block and The Simpsons—as well as Senior Vice President of Marketing for Twentieth Century Fox Licensing & Merchandising. She founded Nancy Overfield-Delmar, Inc., to provide licensing and branding consulting services to companies such as Lowe’s Home Improvement Warehouse, Lyrick Studios, Anhueser Busch, Sony Signatures and Nokia.