IDENTIFYING & EVALUATING OPPORTUNITIES OF LICENSED PROPERTIES FOR YOUR BRAND OR COMPANY

Wednesday, June 13

2:30pm - 4:00pm

Identifying and evaluating licenses to help grow your brands and business is no easy task. Beyond our gut feel and the great presentations from licensors and agents, understanding the strength of a licensed property with the consumer and the trade is as much an art as a science. What properties are strong? Where are they in their lifecycle? How do they translate to different products and markets? How will licensors support the property when you launch your new products? Learn how the process works and what experienced licensees and licensors have done to maximize potential opportunities and limit their risk.

MODERATOR:
ALAN I. FINE
President
KaleidOScope
Alan Fine is President of KaleidOScope, a company specializing in youth and trend marketing and business development. He has over 25 years experience evaluating opportunities and managing the success of licensed brands. For the past 16 years Alan has helped guide clients identify and evaluate licensed properties that strategically fit a company's brands and understand how to market the target consumer.

SPEAKERS:
MOSS J. KARDENER
OnStrategy Consultants
Throughout his career, Moss has been frontline in making brand-based licensing decisions. Having navigated a mire of licensor brand decks, he has developed a unique perspective on licensing. Working with companies such as Discovery Channel, Gymboree and University Games, Moss has championed brand management, product development and both inbound and outbound licensing initiatives for games, inventions, technology and property rights. Moss’ forte in youth and consumer markets adds value to client projects where brand, design and marketing are critical to success.

ANDRE LAKE MAYER
Vice President, Licensing
Bandai America, Inc.
With over 20 years industry experience, the center point of her career was a long span as a licensor at Paramount Pictures and Lucasfilm strategically managing multi-million dollar consumer products businesses for such exciting properties as Star Trek and Star Wars. More recently, Andre has reversed roles, focused on the acquisition of major properties for Playmates Toys and Bandai America Inc. to globally define and implement strong growth licensed opportunities including prestigious brands such as Teenage Mutant Ninja Turtles, iCarly, Power Rangers, and Ben10.

PETER VAN RAALTE
Partner
Infinity Licensing, LLC
An established licensing, merchandising, and marketing executive, Peter has developed and managed licensing programs for companies such as Turner Home Entertainment, Scholastic Inc., Madison Square Garden/Cablevision, and The Joester Loria Group. He has licensed a diverse range of properties including the Hanna Barbera Library, Gone with the Wind, The Wizard of Oz, Clifford the Big Red Dog, The Magic School Bus, Jeep and Chrysler, New York Rangers and Knicks, Radio City Music Hall, and The Rockettes. Peter has served as Chairman of the Board of LIMA. Currently Peter’s own agency, Infinity Licensing, represents numerous artists, designers, and entertainment properties.

JOSHUA ROMM
Vice President
IMG Licensing
At the world’s largest licensing agency, Josh oversees operations of IMG’s New York office and key accounts including Volkswagen, ESPN, Rolling Stone magazine as well as new client acquisitions. Prior to IMG, he was founder and president of FUSION Licensing, managing licensing programs for EMI Music, The Royal Mail, Austin-Healy, MG, Triumph, and an artist portfolio including Salvador Dali. With over 20 years in consumer product marketing and licensing, he has also held key positions at Mattel, Warner Brothers and Equity Management, and has consulted to the US Postal Service, Ducati, Wells Fargo, DuPont and other companies.