Wednesday, June 13
2:30pm - 4:00pm
Identifying and evaluating licenses to help grow your brands and business is no easy task. Beyond our gut feel and the great presentations from licensors and agents, understanding the strength of a licensed property with the consumer and the trade is as much an art as a science. What properties are strong? Where are they in their lifecycle? How do they translate to different products and markets? How will licensors support the property when you launch your new products? Learn how the process works and what experienced licensees and licensors have done to maximize potential opportunities and limit their risk.