Thursday, June 14
9:00am - 10:30am
Licensing agencies and consultants can play a central role in the development of new products. For many years we have noted that the benefits of this work is not about “licensing” itself but about the category, the manufacturing partner, the retailer, the consumers who find the product on the retailer’s shelf. This presentation will help brand professionals determine how best to leverage consumer research and other insights to determine how to best launch new products through collaboration with external strategic partners.