INTEGRATING NEW PRODUCTS WITH LICENSED PROPERTIES

Thursday, June 14

9:00am - 10:30am

Licensing agencies and consultants can play a central role in the development of new products. For many years we have noted that the benefits of this work is not about “licensing” itself but about the category, the manufacturing partner, the retailer, the consumers who find the product on the retailer’s shelf. This presentation will help brand professionals determine how best to leverage consumer research and other insights to determine how to best launch new products through collaboration with external strategic partners.

PRESENTERS:
TODD DONALDSON
Vice President, Sales
IMC Licensing

With over 15 years of experience in Business Development, Todd is responsible for identifying and developing relationships with key manufacturers, retailers and brand owners across a broad range of categories. Todd has worked for and with dozens of Fortune 500 companies. He has been a participant in numerous Licensing Letter roundtable symposiums, has been a speaker at industry events including the PLMA Show and has conducted webinars on Licensing Strategy. Before joining IMC Licensing, he was responsible for the account management and retention of more than ten Fortune 200 client companies for SHPS Human Resources Solutions. His background also includes several years experience in information technology. Todd earned a B.A. from the University of Kentucky.

EMILY WICKERHAM
Sr. Director of Client Services
IMC Licensing

Emily manages client relationships for IMC and applies her thoroughness and attention to detail when advising both clients and manufacturers. Over the past 5 years, she has worked with some of the biggest CPG brands to develop and launch new consumer products. Emily has 4 years' experience in product development and more recently has been working in client management. Emily earned her B.A. in Advertising and English from Western Kentucky University and her M.B.A. at Indiana University Southeast.