Wednesday, June 13

10:30am - 12:00pm

The Asian licensing terrain includes some of the most significant licensing growth opportunities, as well as some of the most complex licensing markets anywhere in the world. This panel of experts and current players will give you a closer look and insights about the many facets of the licensing business in Asia.


Roger Berman runs Tokyo-based ZenWorks providing licensing agency and consulting services. Clients and business partners include IBML, Sun R&P, Character Databank, Brandog, Total Licensing and EPM Communications. Brand representations include Enrico Coveri, Dunlop, Karrimor, Slazenger, Everlast, and the New York Phil. Concurrently, he is Management Advisor to the Japan branch of worldwide trade industry body, LIMA.

Berman has held positions at Copyrights Asia and Cosmo Merchandising managing brands such as Kelloggs, The Cavern Club, The Very Hungry Caterpillar, Peter Rabbit, Charlie Chaplin, and the musicals, Cats and Phantom of the Opera. Berman has lived in Japan since 1984 and is bilingual in Japanese. Website:


Managing Director

George Williams is a pioneer in bringing brand licensing into Asia. An American, George relocated to Shanghai in 2001 and has been actively engaged in the establishment and oversight of brand licensing partnerships in mainland China ever since. He has represented major international brands in the negotiation and management of strategic alliances for more than 20 years.

Prior to joining LMCA, George was a founder and managing partner of Novasia, Ltd., a Shanghai-based consulting practice focused on the development of market entry strategies and brand licensing partnerships for the Chinese market. George has represented a number of leading western consumer brands in China, including Budweiser, Bobby Jones, Everlast, Hart Schaffner Marx, Hickey Freeman, Nicole Miller and Perry Ellis.

George also served as the Chairman & CEO of Brand Management Holdings, Ltd. in Shanghai, spearheading the retail development of the Everlast brand in mainland China. George brings a wealth of experience in the inner workings of China's distribution, marketing and retail industries, and a deep understanding of consumer behavior and local business practices in this important new market.

George earned an MBA from the University of Chicago and a BS in Economics from Colorado College. He has written extensively on brand licensing in the Chinese market

Pacific Licensing Studio

Most recently Senior Vice President, Sports Licensing of the Global Brands Group, Neal has 18 years experience in international licensing, starting in the early 90s working at Universal Studios in Los Angeles and running its licensing programs in Asia and Latin America.

In 2000, Neal joined Warner Bros. Consumer Products and relocated to Singapore and commenced building the Southeast Asia business from a very small base by first putting in place an exemplary team, followed by strong licensee and retailer relations throughout the region. When Global Brands was formed in 2004, Neal together with the rest of the Singapore team carried on managing the Warner Bros business as a long-term master agent for Southeast Asia.

Upon Global Brand’s acquisition of the worldwide FIFA, PGA TOUR and FIBA rights, Neal shifted his focus over to sports properties and was responsible for the global licensing program around FIFA 2010 World Cup South Africa, registering over 250 licensees worldwide in such diverse categories as stitched footballs to fan souvenirs items, and fine art to formalwear. He oversaw the host country activation, responsible for delivery of the stadium on-site program, as well as merchandising official FIFA fanfest venues around the world, and over 5,000 Official Event Store locations worldwide. In all FIFA 2010 World Cup South Africa was more than a $30 million gross licensing achievement.

The Wild East Group

Sid Shah is President & CEO of The Wild East Group, the premier brand development and licensing agency in India, representing such clients as Hrithik Roshan, Yash Raj Films, Dr. Seuss, Deepak Chopra, Jay Sean, amongst other top brands. Prior to founding The Wild East Group, Sid was a Director of Business Development at Brand Sense Partners. Before BSP, he was a manager in Deloitte’s marketing consulting practice where his primary focus was brand development and marketing strategy.

Sid earned his MBA from the Kellogg School of Management with a focus on international business, marketing, and entrepreneurship. Sid is recognized as a ‘thought leader’ within the marketing function, and has been a recurring featured speaker at many conferences and business schools teaching sessions on branding and selling. He has 8+ years of global consulting experience with Fortune 100 clients across the high tech, consumer goods, hospitality, and manufacturing sectors and he has lived abroad in Italy, India, Japan, Germany, and Thailand.