LICENSING FOR BEGINNERS: THE BUILDING BLOCKS OF LICENSING SUCCESS

Monday, June 11

10:00am - 1:00pm

Are you thinking about licensing your brand or taking on a license for the first time? Need to get smart, fast? Then this introductory course is for you! This session will cover the building blocks you need to ready your brand for licensing, find the right partners, structure the right agreements, produce seamless brand extensions and understand retail opportunities. And if you are seeking a brand, this class will give you the tools to find the right properties to license, negotiate smart agreements, gain retail distribution and work in partnership with brand owners. Hear it all from our panel of leading industry experts – representing licensors, licensees, agents and consultants and covering the entertainment, corporate and sport brand licensing. Registrants are urged to send questions in advance to ensure that topics of interest are covered. Email questions to: info@brandgenuity.com .

MODERATOR:
ADINA AVERY-GROSSMAN
Partner
Brandgenuity

Adina Avery-Grossman is a founding partner of Brandgenuity LLC, a trademark licensing agency based in New York City. Brandgenuity clients include Church & Dwight, HISTORY and A&E Networks, Food Network, Pabst Brewing Company, MGM, Harlequin, FX Network, Kathy Davis Studios, Juilliard and Pella, among others. The agency has also represented Verizon, LeapFrog, Cadbury Schweppes, Cadbury Adams and Reckitt Benckiser’s food brands.

Prior to starting the agency, Adina was SVP Business Development and Client Services at The Beanstalk Group where she helped sign and manage licensing programs for brands including Stanley Works, The Andy Warhol Foundation, AT&T, Columbia Sportswear, Mary Kate & Ashley, Jaguar, Land Rover and Aston Martin.

She began her marketing career at Kraft Foods where she spent 10 years managing cereal businesses (Fruity and Cocoa Pebbles and Honeycomb) and leading product development on wholesome snacks.

Adina is an alumna of Princeton University and Columbia Business School.

She is an active volunteer and trustee of several area non-profits.

PANELISTS:

TERI NIADNA
Director, International Consumer Products
National Football League

Teri is responsible for the NFL’s international consumer products business, focusing on markets including Canada, United Kingdom, Mexico, Japan, and China. Teri devises strategies to develop the licensing business and executes initiatives alongside the NFL’s international MD’s.

NFL International develops the NFL’s businesses around the world, with a focus on growing the League’s avid fan base. NFL International operates in five territories (Canada, China, Japan, Mexico, UK), with central management based in the League headquarters in New York. The International team is responsible for all operations outside of the United States, including media, marketing, consumer products, and sponsorship.

Prior to joining the NFL, Teri was Director, Licensing and Merchandise at Univision and Associate Vice President, Brand Management, at The Beanstalk Group.

Univision Communications is the leading Spanish-language media company in the United States, with an 80% share of market across broadcast television, radio, and digital assets. While at Univision, Teri conceived and launched the company’s first e-commerce business in October 2009. In addition, Teri established licensing programs in the publishing and communications spaces, and strategized the company’s entry into the loyalty/rewards category.

Teri previously spent seven years at The Beanstalk Group, a leading brand licensing agency and part of Omnicom Group. At Beanstalk, Teri worked on licensing programs for brands including Harley-Davidson, Ford, Andy Warhol, Samsonite, and Vespa. Teri led general licensing initiatives, including strategic planning, licensing sales, and brand management, and also served on Beanstalk’s international team, spending six months working in Beanstalk’s London office and acting as the North American hub for international accounts.

Teri graduated from Yale University with a B.A. in American Studies, Literature.

DERRICK BACA
Vice President, Licensing and Business Developement
Hybrid Apparel

Derrick Baca, a licensing/retail industry veteran for the last 14 years, is currently the Vice President of Licensing and Business Development for Hybrid Apparel. Hybrid Apparel is a diversified US based premiere apparel company servicing all tiers and trade channels of distribution. He oversees license acquisition, account management, compliance and creative strategy for the company. Licensing partners include Disney, WWE, Hasbro, Universal and Peanuts. Derrick works closely with licensors to spearhead retail strategies for channels ranging from Specialty to Mass.

Derrick started his career in retail, holding various buying, planning and divisional roles at retailers such as Mr. Rags and Hot Topic. In addition, he has consulted for various entertainment companies and retailers. Derrick has a BS in Advertising/Public Relations from SUU and a Masters of Organizational Management from UoP.

 

LIZ KALODNER
Executive Vice President and General Manager
CBS Consumer Products

Liz Kalodner is the Executive Vice President and General Manager for CBS Consumer Products. She is charged with building brand awareness and revenue for a portfolio that includes current TV series such as CSI, NCIS and America’s Next Top Model as well as an extensive classic library of more than 150 titles including Cheers and Love Boat. Liz also manages the Star Trek franchise and is responsible for the company’s ecommerce business.

Before coming to CBS, Kalodner was Executive Vice President and General Manager, Global Consumer Products for Sesame Workshop, handling the company's $1.2 billion global-retail business including theme parks, touring shows, video/audio, toys, gifts, apparel and home furnishings.

Prior to that she was Chairman and Chief Executive Officer of Socialnet, an Internet start-up and early entrant in the social networking space. Kalodner spent 10 years at the Walt Disney Company, where she worked in Film & Television Licensing, Walt Disney Records and New Business Development.

She holds an undergraduate degree from Harvard University and a M.B.A., Marketing and Finance, from Columbia University.

LLOYD MINTZ
President/Founder
Nine Oaks Group

With more than 18 years of experience in licensing, merchandising and new business development, Lloyd Mintz is one of the industry’s most widely respected and seasoned experts in leveraging brand equity through licensing and helping manufacturers build and manage successful licensed businesses. He has forged a vast personal network that includes relationships with every major entertainment studio as well as a wide range of intellectual property owners and their agency representatives.

Lloyd has generated over $500MM in cumulative licensed retail sales for clients over the last 12 years, negotiated hundreds of agreements, and managed relationships with a varied group of licensors. By constantly monitoring and researching the pop culture marketplace -- ranging from traditional entertainment formats to the publishing industry to new media platforms -- Lloyd has honed a unique ability to detect market trends and uncover commercial opportunities to help his clients gain first-mover advantage and turn those ideas in to thriving and highly profitable businesses.

Prior to starting his consultancy in early 2000, Lloyd worked at Hasbro, the world’s second largest toymaker, where he served as Vice President of Domestic Corporate Licensing and oversaw the licensing of Hasbro’s core brands such as Tonka, Monopoly, and GI Joe across all product categories. He pioneered the effort to license Hasbro’s classic game brands to slot machine manufacturers – an industry that was virtually untapped for licensing at the time – by licensing MONOPOLY to WMS Gaming. Before Hasbro, Lloyd worked at Disney Consumer Products where he managed the Mattel relationship, Disney’s largest licensee.

Lloyd graduated from Wesleyan University in Middletown, CT and earned his MBA from UCLA’s Anderson School of Management.