MAD MEN: EXPLORING THE WONDERFUL GREY AREA BETWEEN LICENSING AND PROMOTIONS

Wednesday, June 13

4:30pm - 6:00pm

The television show Mad Men has changed the way television and the licensing world come together. This presentation would explore this concept more in depth with specifics details on the strategic partnerships created.

MODERATOR:
RAMEZ TOUBASSY
CEO & President

Brand Sense Partners

Ramez oversees all of the firm’s day to day operations and charts the strategy for long-term growth. He is responsible for managing all the company’s acquisition, incubation and consulting activities and takes a roll up the sleeves role in the resulting businesses that are created.

Ramez also serves as the CEO of BSP portfolio company Shabby Chic Brands and is hard at work directing all aspects of the development of that business. Prior to joining BSP, Ramez served as the head of Business Development for private equity backed Indian Motorcycle Company in Gilroy, California where he was responsible for all non-vehicle businesses including Indian’s licensing program, the dealer-channel apparel and merchandise businesses, and the company’s eCommerce efforts.

Previously Ramez was a principal at Evolution Global Partners, an investment firm focused on partnering with Fortune 500 companies to develop and build new businesses based on under-leveraged corporate assets. Ramez has also spent several years advising senior management of a variety of global corporations in his positions at Deutsche Bank and Price Waterhouse.

Ramez is a member of the Santa Monica Bay Chapter of the Young Presidents’ Organization (“YPO”) and holds a Master of Business Administration from Stanford University and a Bachelor of Arts degree in economics from Pomona College.