MAXIMIZING SOCIAL MEDIA IN TOY & ENTERTAINMENT LICENSING

Tuesday, June 12

12:30pm - 2:00pm

Have you ever wanted to know why some toy brands are extremely successful on Facebook? We will highlight the benefits of entertainment partnerships online and offline and show you what works and doesn’t work when approaching Social Media. Toy brands integrating their product lines with blockbuster films and television properties are much more likely to grow a loyal following on social networks like Facebook and Twitter. The stickiness factor of your brand in relation to the entertainment licensing industry makes a huge impact on the number of fans you are likely to obtain. We will discuss the importance of engagement planning and specifically, the market research you will need to do before you succeed. Throughout this workshop, we provide the attendees with social media guidelines and answer questions about their fan pages. We will offer our expertise and help critique current social media programs in order to show attendees how they can boost their performance to grow a large, profitable community online. Suzanne and Victoria will present a strategic and innovative presentation offering their insights into the best practices of social media in toy and entertainment licensing as it pertains to the consumer products industry.

SUZANNE MILLS-WINKLER
President
Dynamic Designworks

Suzanne Mills-Winkler has over 25 years of experience in the toy and entertainment industry, with an extensive knowledge of toys, fashion, advertising, retail and social media.

Suzanne launched Blip Toys’ award-winning Squinkies social media campaign in 2010, successfully creating a buzz about Squinkies using innovative public relations techniques and partnered with mommy bloggers.

Suzanne was at Mattel for over 16 years, where she rose to the top of senior creative management. She developed major brands such as Barbie, Cabbage Patch Kids, Polly Pocket and Disney licensed products.

At Dynamic Designworks, Suzanne manages a talented staff of designers and marketing strategists, taking products from concept to completion. Her expertise in creative product design and development, social media marketing has resulted in the rapid growth of her collaborative social media marketing and Design Agency since 2001.

VICTORIA CUSHEY
Vice President of Business Development and Marketing
Dynamic Designworks

Victoria Cushey, is the Vice President of Business Development and Marketing at DDW, and is involved in all areas of branding and social media, as well as identifies new revenue streams to increase DDW’s exposure, productivity and profitability in the industry.

Victoria has over 20 years of experience in marketing, product management and sales working for successful companies including McHale Design, Richard Gottlieb’s Global Toy Experts, Mattel, Activision, Sprint and Daily Variety.

Over the past four years, Victoria has been instrumental in planning various high-level speaker events for Women In Toys – and serves as the West Coast representative for the wildly successful Building Our Future conference series focusing on the future of toys as it relates to design, development, licensing, inventing and mass retail distribution.