NEGOTIATING ISN’T A CONTACT SPORT: INPUT ON NEGOTIATING A LICENSING AGREEMENT

Thursday, June 14

9:00am - 10:30am

A seminar conducted for the purpose of providing suggested methods on how to negotiate a "reasonable" licensing agreement, and offering a look at negotiations from both sides of the table.

INSTRUCTORS:
DANNY SIMON
President & CEO
The Licensing Group Ltd.

With thirty years of experience in licensing, Danny Simon has been responsible for numerous innovations in the licensing industry, heading up licensing departments at, Lorimar Studios, 20th Century Fox, and Carolco Pictures. Since 1992, he has operated his own independent licensing agency, The Licensing Group Ltd, representing on a global basis, such properties as: RAMBO 4, TERMINATOR 2: JUDGMENT DAY, THE UNITED STATES SECRET SERVICE, Bluewater Productions, BayWatch and the Los Angeles Police Department (LAPD). In addition to the licensing representation of a variety of films, television shows, and lifestyle properties, Danny has handled the licensing of such celebrities as Arnold Schwarzenegger, Sylvester Stallion, and David Hasselhoff.

The Licensing Group Ltd also represents a number of manufactures assisting these companies with the selection and acquisition of licenses. The company has been instrumental in negotiating various licensing rights for properties including Star Wars, Marvel Entertainment, Aliens, US Army, DC Comics and US Marines Corps.

In addition to licensing, Danny also works in the area of entertainment development, having successful produced the film MORTAL KOMBAT. He is a partner in Wet Works, LLC, a development company, which has the feature film, MATT HELM in development at Paramount Studios, and other projects in various stages of development for both film and television.

An active participant in international licensing, Danny has traveled extensively throughout Europe, Australia, South America, and the Asian markets. He has participated in a considerable number of domestic and international conferences on the subject of licensing, and for the past eight years, he has been a consultant to the Hong Kong Trade Development Council regarding many aspects of the Hong Kong Licensing Show. Since 1991, Danny has been teaching a course on the subject of entertainment licensing at UCLA, in addition to serving as Co-Dean of the LIMA Certificate of Licensing Studies Program. He is a founding member and past Vice President, West Coast, and past President of the licensing industry's international trade association, LIMA.

Danny also serves as an expert witness in licensing related legal matters, and has provided expert opinions in a number of cases on behalf of manufacturers, property owners, estates, broadcasters, and film studios. Danny holds a Masters Degree in Mass Communications from the University of Denver, and a fellowship in Communications from the University of Manchester, England.

ALLAN FELDMAN
President-CEO
Leveraged Marketing Corporation of America

Allan has more than 30 years of experience in marketing and management, including over 20 years in brand extension licensing. Prior to forming LMCA in 1985, he served as director of operations planning for Continental Group, group vice president for Chromalloy America, director of new business ventures for Rockwell International and special assistant to the director general of Rank-Xerox Benelux, the overseas arm of Xerox Corporation.

Allan is a member of the Licensing Executives Society (LES) and International Trademark Association (INTA). He serves on committees of INTA and LES and was a board member of the Licensing Industry Merchants Association (LIMA), the Intellectual Property Management Institute and the advisory board of The Licensing Journal. Allan is a frequent speaker on trademark licensing, strategy and brand building at conferences, seminars and trade shows in North America, Europe and Asia. His industry articles have been widely published.

Allan earned an MBA from the University of Chicago, and studied at the University of Louvain in Belgium and at the London School of Economics.