THE NEW AGE OF BRAND LICENSING

Tuesday, June 12

12:30pm - 2:00pm

Why is it the ‘New Age of Brand Licensing’? In today’s economy, brand licensing continues to grow brands through expansion into new product categories and emerging markets. However, today, companies are challenged to explore new brand licensing business models to further strengthen brand equity and generate revenue. These business strategies involve alternate sourcing and distribution models, including ‘direct to retailer’, retailer to retailer, and unique co-branding approaches.

The panel will discuss a variety of manufacturer and retailer relationships, resulting in new partner accountabilities, contract negotiation considerations, and alliance management best practices. The pros and cons and the benefits and challenges of these alternate business models will be discussed. This intermediate level session will be of value to licensors, licensees, manufacturers and retailers alike.

MODERATOR:
CORRINE A. SUKKIENNIK
President
C-Synergies LLC

Corrine A. Sukiennik is President of C-Synergies LLC, a business strategy and intellectual capital consultancy firm. C-Synergies provides clients with guidance on their ‘go-to-market’ strategies including both trademark and technology licensing.

Corrine brings 23 years of business development, product innovation and licensing experience with Kimberly-Clark Corporation. As K-C’s former Director of Global Licensing, Corrine established the infrastructure and operations for technology and trademark licensing for some of the world’s most recognized brands, including, HUGGIES diapers. Prior to Intellectual Asset Management, Corrine was involved in K-C’s Health Care Venture and Acquisition teams; her international experience includes Product Commercialization Lead for the start-up of major business operations in Europe. She currently serves as Chair of the Licensing Executive Society’s ‘Trademark Professional Committee’, and is a Certified Licensing Professional.

 

PANELISTS:

CARLOS COROALLES
Vice President of Licensing

Jarden Consumer Solutions

Carlos Coroalles is Vice President of Licensing at Jarden Consumer Solutions [JCS], a division of Jarden Corporation [NYSE-JAH] based in Boca Raton, Florida. He joined the company in March 2005 to develop brand extension strategies for JCS’ growing, world-wide portfolio of consumer product brands including, Bionaire, Crock-Pot, Health-o-Meter, Food Saver, Mr. Coffee, Rival, Sunbeam and Oster. He is responsible for the execution of both in-bound and outbound licensing initiatives.

After graduating from the business school at Fordham University, he began his career at JC Penney’s Corporate Offices in New York City holding various positions in the Retail Buying Division. In 1988 he began his licensing career at Springs Industries, then a holder of various trademark licenses for the home furnishings industry. In 1991 he was named Manager of Licensed Products for Fisher-Price, a leading manufacturer of pre-school toys and a division of Mattel, Inc. In 1997 he became Director of Licensing for Disney Consumer Products, Latin America responsible for key product categories throughout the region in Argentina, Chile, Colombia, Brazil, Mexico and Venezuela. In 2000 he joined Motorola as Director of Product Development for the Cellular Division managing a portfolio of cell phone accessory items working with teams throughout the world. In 2003 he was named Motorola’s Director of Trademark Licensing, Worldwide.

Carlos is a member of L.E.S. and LIMA and has spoken at key industry events on issues regarding the business of trademark licensing.

 

TAMMY TALERICO-PAYNE
Director of Licensing
Church & Dwight Co., Inc.

As Director of Licensing at Church & Dwight Co., Inc. [NYSE-CHD], Tammy is responsible for the development and management of the corporate licensing strategy for Church & Dwight’s vast portfolio of brands including Arm & Hammer, Brillo, Trojan, Nair and First Response among other recognized brands. She is responsible for the execution of both inbound and outbound licensing initiatives. Under Tammy’s leadership, the Arm & Hammer brand has successfully extended into strategic product categories and distribution channels that serve to enhance the brand equity and attract new consumers.

Prior to joining Church & Dwight in late 2004, Tammy was Director of Worldwide Licensing for Spalding Sports Worldwide, managing the Spalding, Ben Hogan and Top-Flite brands. During her tenure, she successfully grew the North American licensing business while developing and managing programs in Japan and Europe. Before that Tammy held licensing and marketing roles at companies such as The Timberland Company, Mattel and Timex Corporation.

VERA TSEKERIS
Director of Trademark Licensing
Motorola Mobility, Inc.

Vera Tsekeris is responsible for overseeing Motorola Mobility’s trademark licensing program. The program specializes in promoting, enhancing and extending the Motorola brand and other trademark assets in strategic product categories globally. Together with its licensed partners, the trademark team has delivered significant brand value and revenue with award winning Motorola licensed products.

Since joining Motorola’s trademark licensing team in 2003, Vera has been instrumental in shaping the direction of the trademark licensing program and the strategy of the licensed categories. Her trademark licensing expertise comprises new market and category analyses, partner acquisitions, contract negotiations and general program operations.

Vera joined Motorola Inc. in 1990 and has held various marketing, business development, product portfolio and engineering positions throughout the company. She holds a Masters in Business Administration degree from Northwestern University’s Kellogg School of Management and a Bachelor of Science degree in Electrical Engineering from the University of Illinois at Urbana-Champaign.