Tuesday, June 12
12:30pm - 2:00pm
Why is it the ‘New Age of Brand Licensing’? In today’s economy, brand licensing continues to grow brands through expansion into new product categories and emerging markets. However, today, companies are challenged to explore new brand licensing business models to further strengthen brand equity and generate revenue. These business strategies involve alternate sourcing and distribution models, including ‘direct to retailer’, retailer to retailer, and unique co-branding approaches.
The panel will discuss a variety of manufacturer and retailer relationships, resulting in new partner accountabilities, contract negotiation considerations, and alliance management best practices. The pros and cons and the benefits and challenges of these alternate business models will be discussed. This intermediate level session will be of value to licensors, licensees, manufacturers and retailers alike.