PRACTICES OF GREAT BRAND LICENSORS

Wednesday, June 13

10:30am - 12:00pm

A review, description and logic presentation of the various licensee support elements that differentiate poor licensors and great licensors, using case studies from a variety of companies.

MODERATOR:
HAL WORSHAM
Managing Director, Brand Licensing
LMCA

A brand and product marketing expert, Hal has over 24 years of experience in creating and managing successful licensing programs.

Before joining LMCA, Hal served as senior vice president of global licensing for Everlast Worldwide, and earlier, as director of public relations and worldwide licensing for Converse, Inc. He has also held senior licensing and marketing positions at Hanna-Barbera Studios, Fisher-Price, Dunlop Tire Corporation and BF Goodrich.

Throughout his licensing career, Hal has focused on smart, strategic marketing and quality products to develop and build successful brands.

Hal holds an undergraduate degree in business administration from the University of Michigan and an MBA in marketing and finance from Case Western Reserve University. He has been a member of Mensa International for 20 years.

PANELISTS:

PAUL FLETT
SVP Global Licensing
Skechers USA Inc

Paul Flett is a seasoned executive with 25 years of experience in Media, Licensing, Consumer Marketing and Sales based in the USA and in Europe. Paul is currently employed as Senior Vice President, Licensing for Skechers USA Inc., with responsibility for licensing the Skechers brand to third parties on a worldwide basis. During his 2 year tenure there, Paul has expanded the licensee base from 5 to 38 licensees, established a global agent network and executed a major strategic alliance with Li & Fung, the world’s largest sourcing company to design and market a full line of fitness and fashion apparel around Skechers’ successful fitness marks; Shape Ups, Tone Ups and SRR.

Paul also has responsibility for 3rd party promotions and has executed the first ever footwear based McDonald’s Happy Meal promotion with the #1 girls’ brand Twinkle Toes and a Fitness cross promotion with Kellogg’s for their Special K brand. In January 2011, Paul’s responsibilities were expanded to encompass licensing, marketing and promotions for a new division: Skechers Entertainment. This new division creates and markets TV series, DVD and online branded entertainment for characters developed to market kids’ shoes. Paul is intimately involved with production, TV and DVD sales, online marketing, retail and licensing for this expanding line of Skechers business.

Formerly, Paul was at MGM Studios and led the Worldwide Consumer Products business as Senior Vice President- Worldwide Marketing and Promotions. Paul oversaw property acquisitions, property development, licensing and merchandising activities for all MGM and third party properties.

Paul has extensive deal making expertise and during his tenure at MGM was responsible for closing the largest single character license deal of all time with Owens Corning Corporation, permitting Owens Corning to use the Pink Panther as its corporate mascot.

Prior to joining MGM, Paul Flett held increasingly senior positions at Warner Bros. Consumer Products, Munchkin Inc, Sega Europe, Mattel. L’Oréal S.A. and Nestlé.

Paul graduated with a joint honors degree in Marketing with French from the University of Lancaster in the UK and spent a full year internship working at Management Marketing et Systèmes (M2S), a boutique qualitative market research agency in Paris. He still speaks French fluently.

Paul is married with 5 children and lives in Los Angeles.

JAMES JACOVIDES
Vice President International Licensing and Development
Time Inc.

Jim Jacovides brings 20 years experience to launching and managing businesses and brands overseas. Having started his career at Marvel Comics and Calvin Klein, Jim is currently Vice President of International Licensing and Development at Time Inc. Overseeing the international expansion of Time Inc. brands, Jim and his team develop and manage partnerships for Fortune, InStyle, LIFE, People, Sports Illustrated and Time in 30 countries including Australia, Brazil, Canada, China, Eastern Europe, Germany, India, Indonesia, Korea, Mexico, Middle East and Russia.

In 10 years, Jim has turned the department’s P&L around: from lossmaking to highly profitable with a fourteenfold growth in revenues. He is newly responsible for Time Inc.'s LIFE Picture Collection of 8.75 million images, including such iconic images as VJ Day, August 1945 (aka Sailor Kissing Nurse) and Gandhi at Spinning Wheel.

Jim received his MBA from Columbia Business School in marketing and international business (1993). Jim resides in New York and in the past has lived in Hong Kong, France and the UK.

MARC JEFFREY MIKULICH
VP, Brand Management & International Rights
Wiley

Marc has managed the For Dummies brand from its inception in 1991, through its growth to present day, as its reach extended to over 100 countries including local editions in over 30 languages. He initiated the brand licensing program in 1996 with an award-winning Classical Music CD series with EMI.

In the years since, he has overseen licensing and licensed publishing activities globally, as well as consumer market research and its application in the evolution of the brand's design. Marc has been a guest lecturer at NYU, and at branding conferences in the USA and India. http://www.linkedin.com/pub/marc-jeffrey-mikulich/4/312/685

LIA BUFFA
VP New Business

Food Network

Lia oversees the creation of brand extensions for Food Network: from identifying new categories for expansion to the launch of new product lines, and everything in-between, Lia and the new business team have been key revenue-drivers for the brand. The group’s efforts have included the launch of Food Network Magazine, a new product line at Kohl’s and the placement of Food Network-branded concessions at 20 MLB, NFL, and NHL stadiums throughout the country. They are proud to have won the 2010 Best Corporate Licensing Program Award at the International Licensing Excellence Awards.

Prior to joining Scripps Networks Interactive-owned Food Network in 2006 as director of e-commerce and DVDs, Lia worked at Martha Stewart Living Omnimedia. She first served in its merchandising department, playing a key role in the launch of multiple lines within the Martha Stewart Everyday portfolio at Kmart.