SUCCESS STORIES: INNOVATIVE LICENSED BRAND STRATEGIES THAT SUCCEEDED IN TOUGH ECONOMIC TIMES

Wednesday, June 13

4:30pm - 6:00pm

In spite of the economic environment, retail consolidation, private label proliferation and shifting consumer shopping habits, some licensed brands have had successful brand launches while others grew their business with innovative brand / licensing strategies. Panelists comprise a select group of leaders in food and beverage, footwear and apparel. They will share how they successfully launched a new branded product or gained market share from an existing brand in the last two years. In addition, one panelist is a trend expert who will provide insights on how brands can meet the challenges of a volatile marketplace.

MODERATOR:
MICHELLE ALFANDARI
President/CEO
MODA Licensing, Inc.

Michelle Alfandari is President/CEO of MODA Licensing, Inc. She has over 30 years of business development, licensing, strategic planning, marketing and sales experience.

Ms. Alfandari established MODA Licensing, Inc. (as MODA International Marketing, Inc.) in 1988 and has developed MODA into a globally recognized leader in brand licensing.

MODA Licensing has been in the forefront in recognizing the value of licensing as a business model to build businesses from corporate brands, non-profits, trademarks and technology. MODA has developed and executed licensed businesses globally across diverse industries and retail channels. MODA’s innovative methodology has delivered a track record of success for its clients including generating incremental revenue, protection of IP and enhancing core businesses.

Ms. Alfandari is a member of LIMA (International Licensing Industry Merchandisers’ Association) and LES (Licensing Executives Society). She has written articles for licensing and trade journals and was a contributor to Licensing for Dummies published by Wiley Publishing, Inc. Ms. Alfandari has been a speaker at licensing conferences including the Licensing International Expo (New York and Las Vegas), CLE (Continuing Law Education) conferences, Luxury Marketing Council and Cause Marketing Forum’s annual conference and is considered an authority on brand licensing for corporations and non-profits.

In addition to representing clients for their brands, MODA is now working with IP owners as an equity partner. MODA announced in January of 2011 that they are an equity partner in the newly formed Joe DiMaggio, LLC. MODA and its partners will promote and license the name, likeness and image of Joe DiMaggio.

Prior to establishing MODA, Michelle’s background included sales, marketing and management positions in the garment and textiles industries for Burlington Industries and the health services arena.

SPEAKERS:
KIM GAEBELEIN
Bil-Jac

Kim is a consumer‐passionate marketer with over 20 years of successfully applying the discipline of classical package goods marketing to a wide variety of businesses. She has impacted megabrands like Iams®, Purex®, Weight Watchers® Food, and Glidden® Paint, as well as microbrands like non‐profit Goodwill Easter Seals Miami Valley®. In addition to her current licensing involvement between the VetDogs® organization and Bil‐Jac® Super Premium Dog Food and Treats, Kim recently managed the licensed Martha Stewart® Paint Brand.

Kim is a Procter & Gamble alum, winning a Silver Effie from the American Marketing Association for the successful expansion of Iams Dog & Cat Foods into mass channels. She has overseen the creation of more than 60 TV commercials, 16 national print ads and 14 new products. In her last three roles, she has been the internet and social media leader. Test and learn is Kim’s mantra. She is a principle‐based, team‐oriented leader able to set a course where none exists, engaging the whole organization to deliver. Kim most enjoys moving the business forward by connecting strategy, goals, ideas and people. She and her husband, Jay, have a lively 8‐year‐old daughter. You can connect with Kim on LinkedIn or follow her on Twitter @QwikTwit.

LARRY SKAGGS
Co-owner/CEO
Trimfoot Co. LLC

Trimfoot is the largest marketer of infants footwear in the United States, originally formed in 1913 . Trimfoot does business in the United States, with notable key accounts, Dillards Department Stores, Lord and Taylor through the branded divisions of Baby Deer and Ralph Lauren Polo; Sears, J.C. Penney and Wal-Mart under their private label programs, as well as other box store retailers and approximately 2500 independent retailers across the United States. Trimfoot is integrally involved in the marketing and distribution of Bushnell Footwear working closely with Bushnell licensee BBC International.

Larry Skaggs has varied business and Civic interests.

JONATHAN WHITE
White Coffee Corp.

Jonathan White has been with White Coffee Corp. since 1990. He has spoken at multiple coffee industry conferences, including the National Coffee Association and the Specialty Coffee Association. He has published written for a variety of gourmet coffee and specialty food trade publications. He has been quoted for industry expertise in such venues as the Wall Street Journal, CNN and Crain’s NY Business. He is an attorney by training and resides in Port Washington, NY, and sits on the board of several community and business organizations.

White Coffee Corp. is one of the largest privately held coffee roasters in the New York metropolitan area. A third generation family owned business, White Coffee has an unsurpassed reputation as a provider of quality coffee products and unequalled service. A pioneer in the specialty coffee industry, White Coffee’s customer base extends through prominent hotels, restaurants, specialty stores, catalogue companies, full-line distributors, supermarkets and regional coffee chains. White Coffee currently features multiple licensed coffee products, including Kahlua, Entenmanns, First Colony, MoonPie, Juniors, Hell’s Kitchen and Rocky Mountain Chocolate Factory coffees. White Coffee’s products are sold in many regional and national chains such as Target, TJ Maxx, Ross, Bloomingdales, Kroger, Food Lion, Publix, Hannaford, Stop N Shop, and Price Chopper Supermarkets.