TAKING A BRAND FROM DIGITAL TO RETAIL

Tuesday, June 12

4:15pm - 5:45pm

Angry Birds. Moshi Monsters. Talking Friends. Join this session to gain insights into the specific challenges involved in taking a brand from the digital domain to retail.

MODERATOR:
MARTIN BROCHSTEIN
SVP Industry Relations and Information
International Licensing Industry Merchandisers’ Association (LIMA)

Marty Brochstein joined LIMA in 2008 after 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business. He also was Editorial Director of the parent publishing company, EPM Communications.

In addition to writing and editing the twice-monthly newsletter, he also compiled the publication’s industry numbers and edited EPM’s other licensing-related publications, including International Licensing: A Status Report, and The Licensing Letter’s Sports Licensing Report.

Brochstein was a business journalist for more than 30 years, primarily covering the consumer products and retail industries. Before joining The Licensing Letter, he spent five years as Senior Editor of Television Digest and founding editor of Consumer Multimedia Report. He also has been editor of several publications in the consumer electronics and retail fields. He is a graduate of Boston University.

PANELISTS:

CIARAN COYLE
Managing Director – International
The Beanstalk Group

Ciarán Coyle oversees Beanstalk's international licensing business across Europe, Middle East, Africa and Asia.

Ciarán is based in Beanstalk’s London office and has driven significant international growth since he joined the company in 2002. During this period, Ciarán has seen the company expand internationally through offices and collaborations in Asia, India and South America. He has also been instrumental in developing the company’s prestigious client portfolio which now includes some of the world’s leading corporate, lifestyle and celebrity brands.

Prior to joining Beanstalk, Ciarán was chief operating officer of a successful Cambridge, U.K. technology start-up, and has held senior posts in consulting, sales and marketing and general management. From 2001 until 2004, Ciarán served as a member of the Advisory Board of Judge Business School (Cambridge University) and was chairman of Cambridge Alumni in Management, a global network with members in over 65 countries.

Ciarán is a qualified teacher and earned a B.A. honours degree in Linguistic Science, an M.A .in Applied Linguistics, and an M.B.A. from Cambridge University.

DARRAN GARNHAM
Chief Business Development Officer
Mind Candy

Darran Garnham joined Mind Candy with over a ten years experience in the management of intellectual properties. A slate of previous success across a broad variety of mediums ­ TV, film, entertainment and lifestyle - Darran has worked with a powerful portfolio of licensing rights for internationally renowned brands including, but not limited to, Pokemon, Lego, BBC Worldwide, 20th Century Fox, Sony, Paramount and DreamWorks.

A member of BAFTA Children's Committee Darran joined Mind Candy to grow a global licensing structure and take Moshi Monsters, and future Mind Candy IP, into in the kids and fashion space.

MARC MOSTMAN
President
Most Management LLC

Marc Mostman, the president and founder of MOST MANAGEMENT, is an accomplished licensing and marketing executive with over fifteen years of experience in the entertainment licensing industry. MOST MANAGEMENT was launched in 2002 and is dedicated to maximizing licensing opportunities and building brand equity for clients that include movie studios, television production companies, videogame companies, corporate brand owners, comic book publishers, artists and more. Over the years, Marc Mostman has created full-scale merchandising programs for properties ranging from classic children’s brands such as Disney, to television shows (Star Trek, Doctor Who), animation (Astro Boy, Mega Man), movies (Twilight), video games (Resident Evil, Street Fighter, Tomb Raider) and comic books (The Crow). Marc brings his expertise, strong industry relationships and unique passion to MOST MANAGEMENT’s clients. Marc has worked in all facets of merchandising including sales, marketing, product development, business development, and business affairs.

In 2005, MOST MANAGEMENT partnered with Striker Entertainment to begin representing Lionsgate and launched the SAW merchandise program. Since that time, the team has worked together on THE TWILIGHT SAGA franchise from Summit Entertainment; ANGRY BIRDS, the mobile game from Rovio Entertainment; THE HUNGER GAMES book and feature film franchise from Lionsgate; REAL STEEL from DreamWorks Studios, and THE WALKING DEAD from AMC. Marc has received eight Licensing Industry Excellence Awards, including the Overall Best Licensing Program of the Year for “The Twilight Saga: New Moon” in 2009.

Prior to establishing MOST MANAGEMENT, Marc served at Viacom Consumer Products, the licensing division for Paramount Studios, as the Executive Director of Domestic Licensing and was responsible for several key worldwide interactive and toy initiatives. Marc also served at the Walt Disney Company, overseeing business development in the online/interactive marketplace for Disney Interactive. Marc began his licensing career at Entertainment Licensing Associates, where he served as the Director of Licensing and Business Affairs. He was responsible for re-launching several classic franchises and was instrumental in selling feature film deals and various animated series. He also managed a worldwide network of foreign agents. Marc holds a B.A. in History from the University of California, Berkeley, a J.D. from Loyola Law School, and is an active member of the California Bar.

MATTIAS MIKSCHE
Co-Founder and CEO
Stardoll Media

Mattias Miksche is the CEO and co-founder of Stardoll Media, the leading group of websites devoted to teen girls and young women. He's been working on startups and the Internet since 1997. Before Stardoll Media, he founded online DVD rental company Boxman.com and merged it in 2005 with U.K-based Lovefilm to form Europe's largest DVD rental & movie download company. Prior to Boxman.com, Miksche was one of the original European founders of E*TRADE Financial from 1998 to 2002, leaving as the CEO of E*TRADE Germany. Before E*TRADE, Miksche held several executive positions with media and broadcasting companies at the Modern Times Group. Miksche holds a Master's degree in Business Administration from the Stockholm School of Economics and attended The Anderson School of Management at UCLA