Tuesday, June 12
2:30pm - 4:00pm
To license or not to license – is that your question? Whether you are an artist, an agent, a manufacturer, or a retailer, what’s the potential impact of Art Licensing on your business as a whole? How do you decide if Licensing is right for you? What and where to begin – or continue in today’s fast paced Licensing world? How do you market your brand for Licensing – and is that different than marketing for consumers? And how about all that legal “stuff” – how do you protect your intellectual property while you maximize exposure? This session will focus on answering the most asked questions about Art Licensing - get answers for your key questions about planning, collaborating, marketing, promoting, creating, and understanding the exciting world of Art Licensing!