Tuesday, June 12
2:30pm - 4:00pm
Royalty Rates are a major component of the financial requirements of any licensing agreement and vary across licensing segments, product categories, and types of licensing models. How much royalty should you pay for a property? The correct answer is: "it depends". We will discuss what royalty rates are, how they are calculated, who determines the rate, how they relate to and impact the bottom line for licensees and licensors, how retailers factor into determining the rate, and recent trends. Through benchmarking and examples, we will help you better understand how to consider and calculate the appropriate royalty rates for your business.