Thursday, June 14
11:00am - 12:30pm
How to capture the attention of boys and their older but somewhat similar counterparts - dads!
Eddie Jabbour of KICK Design was the Creative Director of Ridemakerz for 5+ years, where he led the creation and brought to life the formula for reaching boys and their dads with this experiential car customizing toy brand. By tapping into the psychographics of boys and their play patterns, Jabbour and team created and executed on a vision to develop a brand that sparked the imagination and rugged play of boys, that dads also think is cool and has real collector "cred." Jabbour and members of the creative and marketing teams will populate this roundtable to discuss the road to creating products that boys and dads are passionate about as well as creating experiences that make them want to buy.