WHAT MAKES A MERCHANDISABLE PROPERTY?

Tuesday, June 12

4:15pm - 5:45pm

This session will get you ready to move your kids property successfully into the world of licensing. Join in and you'll learn about the five key elements that make a merchandisable property, benefit from step-by-step guidance on how to launch a consumer products program, and come away with an understanding of how to build a retail success story.

MODERATOR:
JJ AHEARN
Managing Director
Licensing Street LLC

JJ is a veteran of the licensing industry and currently serves as Managing Director of Licensing Street LLC. Licensing Street's clients include some of the world's leading companies including American Greetings, National Geographic Kids, and Paramount Pictures. Previously JJ served as Director of Licensing and New Business Development for Nickelodeon & Viacom Consumer Products, as well as CBS Television, working on such hit properties as: SpongeBob SquarePants, Dora the Explorer, South Park, Chappelle’s Show, Survivor, CSI, Beverly Hills 90210 and Star Trek.

Before relocating to New York, JJ served as General Manager of Memcorp Asia in Hong Kong, manufacturers of Memorex consumer electronics. As General Manager he established licensing agreements worldwide for Memorex brand including Canada, Mexico, Latin America, United Kingdom, Australia, Europe, and more. JJ has an MBA from the University of Notre Dame and a BSBA from the University of Florida.