WHAT YOU DON’T KNOW CAN HURT YOU: 5 THINGS TO KNOW WHEN PRESENTING TO RETAIL

Wednesday, June 13

12:30pm - 2:00pm

The competition for retail placement is brutal. This session will show you how to know your consumer, find insights on your competitive set, and discover the strategies you need to create an effective retail presentation. We will help you provide the answer to the retailer’s key question: “Why should I get behind this product or program?”

 

LEIGH ANN SCHWARZKOPF
Principal
Project Partners Inc.

Leigh Ann Schwarzkopf led General Mills' trademark licensing team for six years, overseeing successful programs for their stable of brands including Betty Crocker, the Pillsbury Doughboy, Wheaties and Cheerios. Prior to that, she was Vice President of Marketing for a children's apparel firm and responsible for product development, sales and licensing. A graduate of Carleton, Leigh Ann has been a guest lecturer on licensing, retail and product development at the University of Minnesota and The University of Wisconsin-Stout, has served as an adjunct professor at St. Catherine's University and is on the Advisory Board for the School of Design at the University of Minnesota. She is a volunteer for Junior Achievement and participates in several trade and professional organizations including MENSA, Licensing Executives Society, MENG, Product Development and Management Association and the Strategic and Competitive Intelligence Professionals.

 

LYNN SCOTT
Principal
Project Partners Inc.

Lynn Scott was with Mars, Incorporated, where she founded the licensing business and implemented successful licensing programs for brands including M&Ms, Starburst and Skittles which continue to generate retail sales of $180 million annually. Lynn also managed promotional partnerships with major entertainment properties. Lynn is a graduate of the Kelley School of Business at Indiana University and has been a volunteer in Junior Achievement. She also serves on her local town council communications committee. She is a member of Licensing Executives Society.

 

KELLI SOGAR
Global Licensing Manager
The Coca Cola Company

Kelli Sogar leads Licensing at The Coca-Cola Company for more than 30 countries around the globe.  She is responsible for developing brand extensions, securing strategic global partnerships, establishing designer/retailer collaborations, and identifying expansion in emerging markets.  Through brand extension and brand elevating programs, most recently she led the US business to a +26% growth in 2011.  With a focus on innovation and sustainability, her work led to recognition from LIMA for “Best Corporate Brand License of the Year” in 2008.  Kelli successfully launched the 111 Navy (R) Chair globally (made from 111 recycled plastic bottles).  The chair was recognized by multiple organizations including:

·         GOOD DESIGN award (the world's most prestigious award for new product design and graphics)

·         iF product award  (acclaimed industrial design award)

·         Named Best of Year finalist by Interior Design. 

Kelli has held varying roles within The Coca-Cola Company since 2001 including Agency Management, Business Development, Retail Operations, Buying and Supply Chain roles.  She is the President of her HOA and a member of LIMA.