Tuesday, June 12
10:30am - 12:00pm
This presentation will address some of the primary questions and processes in the development of style guides:
- Why are they needed? This will cover the primary benefits, how they create brand value and reasons to invest in style guides.
- What should be included? This discusses the primary or common elements that make up style guides and how to determine the right content for a style guide.
- How to make them unique? What are some of the processes and additional deliverables that help brands compete and function better in the current and future licensing world.
Other leading licensing executives will also add their points-of-view from the client and licensing agent’s perspective.