WORKING WITH LICENSING AGENTS AND CONSULTANTS

Tuesday, June 12

12:30pm - 2:00pm

Licensing agents and consultants can play a central role in the development of an effective licensing program. This seminar will aid participants in defining respective roles; key into the pertinent questions they should be asking if considering an agent or consultant and learn how the best relationships work. Panelists will include executives who work with corporate trademarks, entertainment and character properties, and literary and art properties.

MODERATOR:
MIKE SLUSAR
Managing Partner
Brandar Consulting, LLC

Mike is a seasoned licensing and branding professional and former Director of Brand Management and Licensing at AT&T Knowledge Ventures. He spent 8 years building AT&T’s brand licensing program from scratch, leading a team that managed all key licensees in the AT&T trademark licensing portfolio. Over that time period, Mike worked with The Beanstalk Group licensing agency formulating the original AT&T Licensing Strategy, identifying new prospective licensees and executing against AT&T’s annual licensing plans. While at AT&T, Mike was instrumental in negotiating new long term brand licensing agreements with Citibank for the AT&T Universal Credit Card and VTech for AT&T Telephones, two of the most lucrative brand license agreements ever negotiated.

Prior to his stint in Brand Management, Mike had a very well rounded career at AT&T moving through jobs in Direct Marketing, Market Planning, Segmentation and Offer Development, Product Management, Competitive Strategy, Business Planning and Message Positioning. He left AT&T in October, 2007, to start his own Brand Licensing, Brand Management and Marketing consulting practice, Brandar.

SPEAKERS:
C. WOODROW “WOODY” BROWN
Managing Partner
Building Q

C. Woodrow “Woody” Browne is the managing partner of Building Q, a leading licensing and marketing consulting firm, located in Durango, Colorado.

Mr. Browne established Building Q in 1992 to represent manufacturers and marketers of consumer products and packaged goods. During the last 20 years, Building Q has represented some of the most well known manufacturers in categories as diverse as apparel and accessories, collectibles, food and candy, health and beauty, housewares, publishing and toys and games.

Building Q’s client roster currently includes Comic Images, Hilco, MTC Marketing, Product Works, TNK Partners, and WeVeel.

Mr. Browne graduated from Kent State University with a Bachelor of Science degree in Business/Marketing and soon after earned an MBA in Marketing from the same institution. Early in his career he managed the lunch-kit business at the Thermos Company. From Thermos he moved to Tonka Toys were he was the Director of Marketing. He then joined Tyco Toys as Director of Marketing and was quickly promoted to Vice President of Marketing.

A three-term Past President of the Licensing Industry Merchandisers Association (LIMA) and LIMA Board Member, Mr. Browne helped to steer the then 6-year old organization out of financial hardship, revamp the industry award program and upgrade the association’s presence at both Toy Fair and the Licensing Show. He has served as a columnist with Brand Marketing Magazine and often speaks and writes on licensing trends and issues.

An avid athlete and 1995 Ironman World Championship Triathlon finisher, Mr. Browne is also the co-founder of two annual charity events: the Odd Man Duathalon, a running and biking event that raises funds for children’s charities in Southern New Jersey and The Building Q Licensing Show Fun Run.

JOHN HAESLER
Principal
MHS Licensing

John has been a principal at MHS Licensing since 2001. He and the team at MHS Licensing have initiated, negotiated and managed hundreds of licensing agreements on behalf of their artist and designers. Several of their licensing programs, including The Hautman Brothers and Judy Buswell, have been nominated for and won Art License of the Year, and have ranked in the top 100 Global Licensors consistently during the past 10 years.

Prior to joining MHS, John had a successful 12-year career at Target Stores. After holding several buying positions there, he was appointed Licensing Director for Target Corporation, where he was responsible for developing licensing programs with key Licensors such as Disney and Nickelodeon as well as direct-to-retail programs for properties such as Anne Geddes for Target and Frank Lloyd Wright for Marshall Field's. In 2000 John was listed by License! Magazine as one of the "100 Most Influential Players" in licensing. His expertise in developing brands and working with retailers give MHS Licensing a unique niche in the licensing industry.

LOUIS DROGIN
Co-founder/General Counsel
Brandgenuity, LLC

Louis is a co-founder and General Counsel of Brandgenuity LLC. Louis works on all aspects of licensing including strategy, prospecting, and negotiation, and negotiates all of the representation agreements on behalf of Brandgenuity.

Louis has closed license agreements for iconic brands including MGM, Dr. Pepper-Snapple Group, Verizon, the Food Network, Stanley Tool Works, Harley Davidson, Jim Beam Brands, AT&T, Columbia Sportswear, Arm and Hammer, and World Poker Tour, among others. He has negotiated agreements in categories ranging from apparel, automotive, home improvement, and toys to interactive, food, pet products and mobile games that have generated hundreds of millions of dollars in retail sales.

Louis also works on the business development side of licensing, prospecting for clients and negotiating the business terms at the heart of every license agreement. Louis Drogin graduated from Emory University in 1990 and the Benjamin N. Cardozo Law School in 1993 and is a member of the New York State Bar.

BOB TRAUB
President
Established Brand Licensing

An 18 year veteran in the licensing industry, Bob has built his licensing career based on a truly “retailer first” philosophy. In 2011, Bob merged with Established Brands, a 27 year old, go-to-market retail representative organization to form Established Brands Licensing a full service agency focused on bringing innovative merchandising strategies, ideas and products to retail, licensing and manufacturing partners. The partnership gives Established Brands Licensing one of the largest retail development organizations in the licensing business.

Prior to Established Brands Licensing, Bob has served senior roles in marketing, licensing and retail development with Marvel, Nickelodeon, BBC and Chorion. Winner of 12 LIMA and industry award including nine for retail promotion , Bob has launched some of the world’s largest entertainment brands including SpongeBob SquarePants, Dora the Explorer, Blue’s Clues and Mr Men Little Miss.

CHARLIE DONALDSON
Joint Managing Director
Rocket Licensing

Charlie Donaldson spent four years at BBC Worldwide before joining Central Television in a move that began 12 years at ITV (the Uk's largest commercial television company) building brands such at Tots Tv, Thunderbirds and Pocoyo. Charlie was most recently Head of Licensing for ITV, responsible for the team that built the worldwide consumer product business for brands such as Little Britain and Arsenal and Liverpool Football Clubs. Charlie resigned his position at ITV to jointly found Rocket Licensing which launched in January 2007. Rocket Licensing has grown every year since its formation and represents a range of some of the biggest brands and entertainment companies in the business including; Metro Goldwyn Meyer, Dr Seuss Enterprises, DreamWorks Animation and The World of Eric Carle.