The Licensing Expo educational webinar series is designed to help attendees and exhibitors interested in attending and exhibiting at Licensing Expo prepare and plan for the upcoming show. The webinars will detail the many resources and support available to attendees and exhibitors and how to take advantage of every opportunity. The hosts will answer all questions related to licensing and the show and prepare new and returning companies to have a successful and profitable experience at Licensing Expo. 


2015 Webinars


How to Boost Sales through Licensing Partnerships

Wednesday, February 11, 2015 -- 11-12pm PST

Tips for Becoming a Successful Licensee in the Housewares Market hosted by Jessica Blue, Vice President of Licensing Expo, Steven Ekstract, Group Publisher of License! Global Magazine and James Slifer, Senior Vice President of The Joester Loria Group.

Did you miss this webinar? WATCH IT HERE!



2014 Webinars


Toy Safety 101 

Thursday, June 18, 2014 at Licensing Expo 2014.

Advanced Advice for Exhibitor Success

Wednesday, April 30th, 2014 --12:00-1:00pm PST
Price: FREE
Hosted by J’net Smith from All Art Licensing, a 20-year Licensing Expo veteran and the Official Art & Design Blogger of Licensing Expo 2014, this fast-paced, 1-hour webinar is packed full of useful information to ensure your greatest success at the show. The class will include last-minute ideas and tips for communicating brand goals, organizing your booth, presenting portfolios, creating promotions, connecting with people and preparing for the critical post-show follow-up, as well as Q&A time.  
Did you miss this webinar? LISTEN TO IT HERE or view a PDF of the slides HERE.

GES Presents Tips to Save You Money at Licensing Expo

Wednesday,  April 23rd, 2014 --12:00-1:00pm PST
Price: FREE
Hosted by GES, the official general contractor of Licensing Expo 2014, this webinar will cover everything exhibitors need to know to have a hassle-free and cost effective exhibiting experience at Licensing Expo. The experts themselves will explain money saving tips for shipping your booth materials to the show, provide move in & move out guidelines & outline booth set-up regulations. They will also highlight the important GES deadlines that will save you time and money. 
Did you miss this webinar? LISTEN TO IT HERE or view a PDF of the slides HERE.

Exhibitor Marketing & Public Relations: Promote Your Brand Before, During & After the Show 

Wednesday, April 16th, 2014 --11:00am-12:00pm PST
Price: FREE
Hosted by the Licensing Expo marketing team, Allison + Partners PR agency and Virtual Press Office, this one-hour class will cover the numerous marketing and public relations opportunities available to Licensing Expo exhibitors. From pre-show planning and support to on-site booth design tips and post-show follow up, this class will help exhibitors to have a successful and profitable experience at Licensing Expo. Attend this webinar and take advantage of all the free opportunities to market your brand to attendees before, during and after the show.
Did you miss this webinar? LISTEN TO IT HERE. To access the links to forms and websites in the presentation please view the interactive PDF HERE.

Building a Successful Licensing Program for Niche Brands

Wednesday,  March 26th, 2014 --12:00-1:00pm PST
Price: FREE
Hosted by Stacey Campot, Manager of the Fashion & Lifestyle and Sourcing & Production zones at Licensing Expo, this class will delve into best practices for niche brands looking to build a successful licensing program.  Topics of discussion will include market positioning, creating an authentic voice in social media, successful pitch techniques, preparing to launch a licensing program and ways to stand out in a competitive marketplace.
If you would like a copy of this presentation please email Stacey Campot at scampot@advanstar.com

Licensing 101: The Basics of Licensing Explained 

Get an overview of the licensing process, learn how to implement a successful business model and see case studies from the home and housewares market. Hosted by Jessica Blue, vice president of Licensing Expo, and Steven Ekstract, group publisher of License! Global. 
Did you miss this webinar? LISTEN TO IT HERE

Ask J’net Q&A

2 Sessions: Wednesdays, February 19th & March 26th from 12:00-1:00pm  PST. 

Hosted by J’net Smith from All Art Licensing, this one-hour class is a ‘live’ phone  event, where you provide the questions about art, design & character licensing, and J’net provides theanswers.  When registering online, there is a place at the bottom of the form to write your question.

Marketing Your Art, Characters, Designs and New Brands through Trade Shows

Wednesday, February 26th, 2014 from 12:00pm-2:00pm  PST.

Hosted by J’net Smith from All Art Licensing, this 2-hour course will show you how to market your creativity successfully—whether art, characters, designs or a new brand concept—and enter the $230B licensing industry through trade shows and other practical marketing techniques. Those who take this course will learn how to determine exactly what they have in terms of a creative product, and whether it could be practical and profitable to exhibit at a trade show.


About J'net Smith

Jeanette Smith, with more than 25 years licensing experience, has attended hundreds of trade shows including Licensing Expo since 1994. Her early career success in advertising led her to New York City where she launched new divisions for Official Airline Guides, Macmillan Publishing, VIACOM, and United Feature Syndicate taking her to more than 25 countries, while negotiating hundreds of worldwide publishing, product licensing, and television production and distribution deals.

After building the Dilbert(TM) brand from its infancy to a global corporate icon, with $200 million in annual retail sales and 750 licensed products in more than 40 countries, she founded All Art Licensing. For 15 years, J’net has trained corporations and individuals on how to create a successful licensing business. With an impeccable reputation, she has consulted hundreds of artists, graphic designers, photographers, cartoonists, authors, creative companies and non-profits to maximize the power of their brands and talents. All Art Licensing provides a comprehensive resource where talented creators find the highest quality services, education and products specifically designed to start and grow a licensing business.