The Licensing Expo educational webinar series is designed to help attendees and exhibitors interested in attending and exhibiting at Licensing Expo prepare and plan for the upcoming show. The webinars will detail the many resources and support available to attendees and exhibitors and how to take advantage of every opportunity. The hosts will answer all questions related to licensing and the show and prepare new and returning companies to have a successful and profitable experience at Licensing Expo.
How to Boost Sales through Licensing Partnerships
Wednesday, February 11, 2015 -- 11-12pm PST
Tips for Becoming a Successful Licensee in the Housewares Market hosted by Jessica Blue, Vice President of Licensing Expo, Steven Ekstract, Group Publisher of License! Global Magazine and James Slifer, Senior Vice President of The Joester Loria Group.
Toy Safety 101
Thursday, June 18, 2014 at Licensing Expo 2014.
Advanced Advice for Exhibitor Success
GES Presents Tips to Save You Money at Licensing Expo
Exhibitor Marketing & Public Relations: Promote Your Brand Before, During & After the Show
Building a Successful Licensing Program for Niche Brands
Licensing 101: The Basics of Licensing Explained
Ask J’net Q&A
2 Sessions: Wednesdays, February 19th & March 26th from 12:00-1:00pm PST.
Marketing Your Art, Characters, Designs and New Brands through Trade Shows
Wednesday, February 26th, 2014 from 12:00pm-2:00pm PST.
About J'net Smith
Jeanette Smith, with more than 25 years licensing experience, has attended hundreds of trade shows including Licensing Expo since 1994. Her early career success in advertising led her to New York City where she launched new divisions for Official Airline Guides, Macmillan Publishing, VIACOM, and United Feature Syndicate taking her to more than 25 countries, while negotiating hundreds of worldwide publishing, product licensing, and television production and distribution deals.
After building the Dilbert(TM) brand from its infancy to a global corporate icon, with $200 million in annual retail sales and 750 licensed products in more than 40 countries, she founded All Art Licensing. For 15 years, J’net has trained corporations and individuals on how to create a successful licensing business. With an impeccable reputation, she has consulted hundreds of artists, graphic designers, photographers, cartoonists, authors, creative companies and non-profits to maximize the power of their brands and talents. All Art Licensing provides a comprehensive resource where talented creators find the highest quality services, education and products specifically designed to start and grow a licensing business.