For half a century, Scholastic's Clifford the Big Red Dog property has endured to become a leading children's favorite. With more than 126 million books in print and a television series that is broadcast in more than 30 countries and 12 languages around the globe, it is not surprising that Scholastic would celebrate Clifford's golden anniversary with fanfare.
For 15 years License! Global has been an indispensable news source for brand licensing executives. The editors take a look back at some of the stories and trends that have shaped brand licensing and the publication that has chronicled it.