Mars Retail Group has teamed up with two new licensees for an M&M’s-branded cookbook and bakeware.
DreamWorks Animation has released a new app for its upcoming film Turbo combined with a first-of-its-kind mobile racing competition.
Ice cream shop Baskin-Robbins has launched its first-ever line of freezer bars in partnership with Jel Sert.
Weta Workshop has teamed up with the China Post to create an online shopping portal for customers in China.
Animaccord Animation Studios has partnered with the Panini Group for Masha and The Bear sticker albums in Russia.
CBS Consumer Products has partnered with Card.com for a new line of Star Trek-branded prepaid debit cards.
The design house Santoro has appointed Backstage Licensing to represent its Gorjuss art brand in Italy.
Licensee Vandor has added a series of top brands to its roster, including Mr. Men Little Miss, Peanuts and Iron Man 3.
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