Viral Marketing and New Media:
Understanding New Communications Technologies

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The web has surpassed print as the dominant channel for news delivery, search engines are where we now go first to source opinions on products and services, and Americans are watching more than 12 billion clips a month online. With people looking to Twitter, Flickr and Wikipedia for a first draft of history, the media landscape has been forever altered by the proliferation of user generated media. Join Eric Schwartzman, founder of online newsroom provider iPressroom, creator of the New Media PR Boot Camp and producer of the PR Podcast On the Record . . . Online, and learn how to harness the power of social media to build buzz and generate transactions.