BRING POWER WITH BRAND COLLABORATIONS
Unlock new opportunities for your products with powerful brands
From iconic brands like Barbie and Smiley, to corporate giants like Coca-Cola or NFL, or heritage brands like Frida Khalo and The MET - they’re all doing it. And it’s no surprise – the business of brands was worth $370bn in 2025 as it allows consumers to engage with the brands they love. Discover how brand partnerships can help you create products your customers will love.
YOUR FREE GUIDE TO GET STARTED WITH BRAND PARTNERSHIPS & LICENSING
Our Brand Licensing Handbook will help you take the first step into the world of licensing and brand partnerships, including:
- Discover success stories and creative ideas from Funko, Ford, and Peter Rabbit
- Pull back the curtain on the licensing universe with key categories, industry insights, and secrets
- Unlock essential lingo, style guides, contracts, and tips to successfully navigate licensing and brand partnerships
Learn how licensing is a strategic brand partnership that lets you collaborate with iconic names to create products your customers love.
EXPLORE RESOURCES FOR SUCCESSFUL BRAND COLLABORATION
The Leading Licensors Report
A guide to the world’s biggest brand owners, ranked
What Is Brand Licensing?
Learn why is brand licensing an important & powerful brand strategy
Latest Industry News
Explore the most recent trends and insights from License Global, licensing industry’s thought leader
CONNECT FANS WITH THEIR FAVORITE BRANDS
If you're a product manufacturer or retailer, leveraging the appeal of popular brands can significantly boost your product sales.
At Licensing Expo, you'll discover a world of opportunities to connect with iconic brands like Pokémon, Barbie, Airstream, Coca-Cola, Ford, and Cheetos. These brands, spanning diverse industries, use licensing and strategic partnerships to expand their reach and grow their businesses.
With passionate fan bases eager for new ways to engage with their favorite movies, shows, sports teams, or artists, the journey to success begins with the right brand partnership.
WONDERING WHERE TO TURN NEXT?
Connect with the $370bn licensing industry and explore brand collaboration opportunities at the world’s leading event for licensing and brand extension this May.
Meet thousands of brands, discover future trends, and network with key decision-makers—all under one roof. It all starts at Licensing Expo